ResearchTalk

Part of our occasional Best of the Podosphere (BoP) series

Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising Unleashed on Marketing podcast series in his spare time based on over 25 years in the marketing game.

We rarely listen to podcasts that just involve one person but there’s something about the South African accent (that’s how it sounds to us!) that draws you in (sic Joe Jaffe’s Across the Sound). And in this episode, ostensibly called “What makes you different?”, Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc.

Quite long at c. 40mins but it is, IMHO, worth persevering.

 STARRING 

• Gary Bembridge, Unleashed on Marketing

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42mins | More JuiceCasts here and here

This is a video featuring the edited highlights from a roundtable discussion on how well and badly big brands innovate. Convened by BrainJuicer, it features the collective wisdom of both clients and staff. The conversation lasted almost two hours but we were commissioned to record the session and edit it down. Now, much as we tried, we couldn’t get it below c.40mins because of the amount of goodness there.

But the length gave us and Chief Juicer John Kearon pause for thought. How could we make it as accessible and watchable as possible? Well, here are a few tiny innovations that were inspired by that quandary

• John invited illustrator Bob Wagner along to capture seminal moments as cartoons. Not only are these embedded in the video, John’s also created a useful eBook teaser complete with enlightening quotes
• As usual you can find a list of the talking areas here, enabling you to quickly get to the parts that interest you most. This is one of the reasons we use Google video for streaming, because they allow you to go to any part of the video directly without wasteful buffering time
• For those who prefer something slicker, try the chapterised version of the video

 STARRING 

• Alexandra Wren, Global Consumer & Mkt Insights Mgr, Dove Haircare
• Dr. Alex Gordon, Founder, Sign Salad
• Ed Harrison, Senior Consultant, BrainJuicer
• Gaye Myatt, Founder, Fresh Insights
• Iain Carruthers, Author and Founder, Encounter Business
• Jaroslav Cir, Consumer Market Insights director, Rexona
• Jim Rimmer, MD, BrainJuicer UK
• John Kearon, Chief Juicer, BrainJuicer (Host)
• Linda Neville, Strategic Planner, Coca Cola
• Olaf Willoughby, Founder, The Willoughby Partnership
• Orlando Wood, Client Director, BrainJuicer
• Bob Wagner, Illustrator/Designer, Wagner Design (Illustrator)

This is a commissioned podcast which is published according to our yumminess policy

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 ESOMAR CONGRESS ‘07  In the first of three preCasts ahead of this year’s Congress event in Berlin, contrarian Mark Earls, a speaker at the event, hosts a roundtable to talk about recent innovation breakthroughs. Joining Mark are four other speakers including David Penn who’s a fan of neuroscience, Unilever’s Jaroslav Cir who’s into ethnography and semiotics, and Phillip De Wulf and Emmanuel Verhagen who believe that mobiles and the mobile internet have the power to completely change the way brands think about research. Powerful stuff

Listen to other podcasts in this series

 STARRING 

• David Penn, MD, Conquest Research
• Emmanuel Verhagen, Leading Fellow, Psilogy
• Jaroslav Cir, Consumer Market Insights director, Rexona
• Mark Earls, Author and Herdmeister, Herd Consulting (Host)
• Philip De Wulf, Leading Fellow, Psilogy

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

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Poke digital agency co-founder Iain Tait pokes fun at traditional advertising thinking by listing ten ways in which digital paradigms reign supreme. Funny presentation where the subtext is really about the divide between spectators who prefer to watch from the sidelines, and do-ers who like to try new things, experiment, fail and try again.

26mins | Via PSFK Conference London ‘07

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Series:MarketingTalk Series:AdTalk

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Sir James Dyson is one of John Kearon’s heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain’s managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you’ve heard this, dive into the book: Great Brand Stories: Dyson

Listen to other podcasts featuring John

 STARRING 

• Iain Carruthers, Author, Great Brand Stories: Dyson, and Founder, Encounter Business
• John Kearon, Chief Juicer, BrainJuicer

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Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

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The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)

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