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 Entrepreneurship: “The satisfaction of building something from nothing“
(Gian Fulgoni)

 
 THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time - Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

Listen to other podcasts featuring Clare

 STARRING 

• Chet Zalesky, founder and President, CMI Solutions
• Clare Bruce, founder and CEO, Nunwood Consulting
• Gian Fulgoni, co-founder and Chairman, comScore Networks
• Simon Chadwick, partner, Cambiar and gravitas (Host)

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The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

• Mark Earls, author, Herd: How to Change Mass Behaviour by Harnessing Our True Nature, Head Honcho, Herd Consulting

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 GUEST  Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International

 TOPICS  The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon

 NOTABLE MENTIONS  Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube

Music Brother Love and Martha Redbone from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

 EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

• Julia Hailes MBE, prolific environmental author, and Sustainability Consultant
• Rita Clifton, Chairman, Interbrand
• John Kearon, BrainJuicer (Host)

Recorded live at ESOMAR CONGRESS ‘06

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 Sponsored by 
In this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux

 STARRING 

• Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, and author, “Born in 1842 - A History of Advertising”
• Olaf Willoughby, The Willoughby Partnership (Host)

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 GUEST  Semiotician Dr. Rachel Lawes, founder of Lawes Consulting

 TOPICS  Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors

 NOTABLE MENTIONS  Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips

Music Brother Love and Slackstring from the PMN

Series:Weekly

Our Cranky Gang turns that old British pastime of whinging into an artform. But rather than simply moaning about the ills of our industry, the gang comes up with a plan. Our very own ‘A’ team…

 BEWARE  Crankiness level is high

 STARRING 

• Ian Wright, OTX Europe
• John Kearon, BrainJuicer
• Olaf Willoughby, The Willoughby Partnership
• Tas Tasgal, POV
• Mark Whiting, Moët Hennessy (Special guest)

 HOW CREATIVE ARE YOU?  Click to find out

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 EXCLUSIVE  In the final ESOMAR preview podcast, John Kearon of BrainJuicer convenes a roundtable with two senior clientside researchers and three from the supply-side, to discuss ways to inject entrepreneurism into the industry and improve the innovation, creativity, relevance and vibrancy of research

 STARRING 

• Alistair Millar, Unilever
• Jem Fawcus, Firefish
• Andy Bloor, Firefish
• John Jennick, Egg.com
• Gary Schwartz, FIRM
• John Kearon, Chief Juicer, BrainJuicer (Host)

Learn more about ESOMAR Congress ‘06

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