Our article in the Nov ‘08 edition of ESOMAR’s Research World. Grab your copy here.
In an age where innovation is de rigeur, we look into how well qualitative is keeping up with the times.
“You must have mis-recruited me,” says Chris Forrest of qualitative house The Nursery, “I’m not sure there is lots of innovation in qualitative.”
Moreover, he feels there’s no need for innovation: “Qualitative research is quite evolved… a major tool for us is the good old focus group…it’s just a very good way to get people to interact with each other.”
But far from being a Luddite, Forrest is innovating, it just takes him a while to acknowledge this. And that’s not dissimilar from the initial reaction we get from others we spoke to.
Read the rest of this entry »
BrainJuicer’s Chief Juicer John Kearon is a regular on the conference circuit.
After noticing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient.
Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of ‘innovators’ as speakers. Each intimate gathering attracted over 100 clients.
The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments.
John Griffiths blogged about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy.
STARRING
- Andrew Gaule, Founder, The H-I Network
- BV Pradeep, Dove team, Unilever
- Jaroslav Cir, CMI director, Rexona (Unilever)
- John Kearon, Chief Juicer, BrainJuicer
- Mark Earls, Herdmeister, Herd Consulting
- Michael Spencer, MD, Sound Strategies
London:
Amsterdam Conference
ESOMAR’s 2008 Congress is nearly upon us and in this exclusive preCast, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples’ lives, and how the disciplines of marketing, branding and research need to adapt to keep pace with such change.
John is joined by former senior JWT executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann.
Listen to the podcast here
STARRING
- Alan C. Middleton, Assistant Prof. of Marketing and Executive Director, Executive Education Centre, Schulich School of Business, York University
- Grant McCracken, Anthropologist, Research Affiliate, MIT
- Richard Eisermann, Co-founder, Prospect
- John Kearon, Chief Juicer, BrainJuicer (host)
Listen to other podcasts in this series
Read the rest of this entry »
Sky News Technofile is a weekly segment on the UK satellite news channel.
Around nine minutes long, the latest edition provides a roundup of shopping technology from the likes of Infosys and Fujitsu and focuses on how it benefits consumers as they shop in physical stores. There’s some useful stuff including a mobile app that provides shopping ideas (a la amazon).
You can find this and other episodes of Technofile here (also available in podcast form).
Series:MarketingTalk
Our Spotlight column in the Mar ‘07 edition of ESOMAR’s Research World. Grab your copy here.
Being prepared and empowered to take risks is fundamental to true innovation and progress.
A few months ago, during a podcast recording, Jem Fawcus of the innovative Firefish was asked about his attitude to risk. I naturally assumed that as an entrepreneur he would be pro risk-taking. After all, he and business partner Allison had taken big personal risks to establish their agency. But Jem surprised me with his anti-risk stance: “agencies are there to minimise client risk”.
It took me a few moments to realise he was right. But, as someone who’s an advocate of experimenting to drive innovation, which invariably involves risk, I believe that I was also right, and that risk-taking and the tolerance of mistakes should be an essential characteristic of the industry.
In the words of Sir Ken Robinson, the inspirational Educator and Innovator, “If you’re not prepared to be wrong, you’ll never come up with anything original.”
Read the rest of this entry »
Over 99% of the interesting stuff we come across during our sessions traversing the newsosphere (blogs etc.) don’t make it to this blog because we deliberately decided to focus on posting mainly podcasts and the odd article so as not to crowd things too much.
If you’re not reading this on the website then take a few moments to pop there. Because we’ve added a new box, top right, where we’re sharing interesting links from our cyber travels. As usual the coverage is broad, reflecting the diversity we try to cover on ResearchTalk, so this may not suit everyone.
But for those who are interested, come visit us often (list updated multiple times daily). Alternatively, given our RSS-enabled world, you can choose to subscribe to the link-blog feed here. And do let us have your feedback, good or bad.
Merci.
Read the rest of this entry »
5mins | Produced @ AQR Trends ‘07 | More podcasts in this series
STARRING
Well, that headline certainly got your attention 
But Nick doesn’t feel it’s an exaggeration, as he explains in this short chat with Chloe.
Series:Events Series:AQR Series:Trends07
10mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series
STARRING
- Caroline Hayter (Whitehill), Co-founder and Strategist , Acacia Avenue (host)
- Geert van Kuyck, Senior Vice President of Global Marketing Management, Philips
Geert van Kuyck of Philips is a seasoned marketing executive, having previously worked at very senior levels in Starbucks and Procter & Gamble. Here he chats with Caroline about the overwhelming need for a more authentic understanding of consumers, among both the research and marketing communities. It may surprise you to learn that he believes there’s such a big gap here (between rhetoric and reality). Have a listen to his take, and on why he regards engagement and humility as key qualities for success.
Thanks to BrainJuicer for making the video possible.
Read the rest of this entry »
The [Google] Adwords business was about monetizing the contextuality. Now it’s starting to happen and I don’t really like it, people want to monetize your intimacy
13mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series
STARRING
We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that’s pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world’s most popular blog readers and so has quite a weight of expectations on his shoulders.
This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on
- The attention economy
- Behavioural data, privacy, data portability
- Widgets and Netvibes’ business model
- Netvibes’ short-term road map
- The neutral hub to organise your social life
- Ensuring business models don’t stifle innovation
- Advice to aspiring entrepreneurs
- The long/short game (shamelessly nicked from Lindsey)
- Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo
Thanks to BrainJuicer for making the video possible.
Read the rest of this entry »
Podcasts
