PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Creativity’ Category


BookLike Russell, we’re big fans of Peter Day’s In Business and Global Business (BBC).

In the latest Global Business, Peter chats with Professor Gary Hamel, a leading management author and thinker, about some of the themes in his new book, The Future of Management.

His key message to leaders is to shift from a culture of control to one that embraces personal creativity, posturing that this is the only path to future innovation, growth and prosperity.

The chat contains some really stirring stuff and strikes a perfect resonance with the zeitgeist (unleashing personal creativity, wisdom of crowds, bottom-up innovation, global talent etc.). We liked it so much that we spent the time to pick out some choice quotes:

“You can buy obedience and diligence and even intellect almost anywhere in the world for next to nothing.”

“We’re going to have to get people to bring to work their initiative, their creativity, their passion, and those are human capabilities that cannot be commanded. Those are gifts that people either choose to bring to work or not.”

“The existing management model was built to drive alignment, enforcement and control. What management tried to do over the last 100 years was to regularise the irregular, to drive the variety out of processes…we happen to live in a world today where it’s irregular people with irregular ideas who create all the new economic value and the wealth.”

“Organisations are less human than the people who work there. [people are inherently creative and innovative] but somehow when we get to work that adaptability, that innovation literally gets bleached out of people between 9 and 5.”

“The ability to aggregate human capability via the web, that’s not going to go away.”

Management innovation at W. L. Gore & Associates: “Every employee is free to say yes or no to any request. Most managers would have a very hard time imagining how you can get things done in an organsation where you can’t use any of your positional power (because you have none); people have to be persuaded. People are annually evaluated by 20 peers on the value they create [rather than via a hierarchy based on following strict instructions].”

Management innovation at Google: “The folks who run that they don’t primarily see themselves as the authors of strategy, they see themselves as editors of strategy…ideas bubble up.”

Pop here for the episode (hopefully it will stay archived).

Series:AdTalk Series:MarketingTalk

>> TNS: Fighting the ‘Dark Side’

Jul 9, 2007 Author: ResearchTalk | Filed under: Creativity, Having fun

Hat tip to Will Goodhand for bringing this to our attention, this is a really good Star Wars parody and a testament to TNS’s Alan Rayner who seems to be the key creative brains behind it. According to Will…

Apparently, at TNS they have a summer party each year and each department is invited to make a short film on a theme……this year the winner was this one. Apparently everyone else’s are really straight down the line ‘this is us and this is what we do’ type things!

BTW, the irony in our headline isn’t lost on us!

Ze Frank: The Interview

May 3, 2007 Author: ResearchTalk | Filed under: Creativity, Innovation, Social media

The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)

(more…)

Coming Soon: Ze Frank

Apr 24, 2007 Author: ResearchTalk | Filed under: Creativity

(more…)

The Art of Entrepreneurial Leadership

Mar 8, 2007 Author: ResearchTalk | Filed under: Creativity, Entrepreneurism, Leadership, Management, Talent
Leadership

 Entrepreneurship: The satisfaction of building something from nothing
(Gian Fulgoni)

 
Simon Chadwick, Cambiar and gravitas THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time - Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

Listen to other podcasts featuring Clare

 STARRING 

(more…)

 
 Standard Podcast [21:34m]: Play Now | Play in Popup | Download
The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Herd bookMark Earls, Herd ConsultingMark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

(more…)

 
 Standard Podcast [17:19m]: Play Now | Play in Popup | Download

Weekly Show 12: The Future of Branding

Oct 30, 2006 Author: ResearchTalk | Filed under: Branding, Creativity, Forecasting, Social media

Kirsty Fuller, Flamingo International

 GUEST  Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International

 TOPICS  The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon

 NOTABLE MENTIONS  Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube

Music Brother Love and Martha Redbone from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

 
 Standard Podcast [29:48m]: Play Now | Play in Popup | Download
“A minority of British FTSE Boards have marketing representatives … a recent US study shows that public companies led by a marketer produce 7% more profit…” (Rita Clifton, John Kearon)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

(more…)

 
 Standard Podcast [21:30m]: Play Now | Play in Popup | Download
“When you’re in revolution there are only two sides…and the side that wins is the one going forward…buying into the modern world”

 Sponsored by MrWeb
Dan O'Donoghue, PublicisIn this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux

 STARRING 

  • Dan O’Donoghue, Worldwide Strategic Planning Director, Publicis, and author, “Born in 1842 - A History of Advertising”
  • Olaf Willoughby, The Willoughby Partnership (Host)

(more…)

 
 Standard Podcast [31:14m]: Play Now | Play in Popup | Download

ABOUT

ResearchTalk, MarketingTalk and AdTalk are all about sharing useful and interesting ideas to help drive innovation, not just in these sectors but throughout business and society.

ResearchTalk believes that successful innovation happens when powerful ideas are shared in an engaging and thought-provoking way. Building on the work available on this site, we help agencies and brands increase the potency of ideas through film, podcasts, publications, workshops and technology. Contact us | Read more.

First visit? Find what you want through text Search (top right) or choose a Category (below) or Person/Brand/ Agency (right). Or simply peruse!
.
 
 

RT LABS

We hope you enjoy these experimental initiatives

SUBSCRIBE

Add ResearchTalk to iTunes
  Podcasts
  Blog

The following feeds cover useful articles/links not on this blog
  Trends & Insights

Topics we're passionate about
  Community


  Creativity
  DealWatch
  Entrepreneurism
  Google
  Innovation
  Presentation
  Privacy
  Stats
  Sustainability
  Talent/leadership
 
 

RT ELSEWHERE






Agencies featured


Brands featured


People featured