PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

ESOMAR CONGRESS ‘07 In the second of three preCasts ahead of this year’s Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange’s Nick Bonney and CRAM International’s Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress
CAUTION: We apologise for the below par audio quality
Listen to other podcasts in this series
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This is an ESOMAR sponsored podcast and is published according to our yumminess policy
Listen to the podcast here
Part of our occasional Best of the Podosphere (BoP) series
This podcast talks about how to create true business relationships (for long-term loyalty), as opposed to ones that result in transactions (i.e. one-night stands). It’s alot easier said than done, so listen to David Maister’s compelling brand of common sense. A must-listen for all managers
This podcast is part of an excellent and popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms
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USEFUL LINKS
Many thanks to David for granting us permission to host this podcast
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Aimed at managers and HR folks, Anna Farmery and Daniel Wain take us through some practical ways in which to help employees better engage with their employer brand and hence realise their full passion and potential. As a former HR director and someone who is passionate about this issue, as evidenced by her excellent blog and podcasts, there’s no better source than Anna for this valuable advice. And in his inimitable style, Daniel shares his views, tips and initiatives from RI
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GUEST Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge
TOPICS Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits
NOTABLE MENTIONS Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill
Music Brother Love from the PMN
Series:MarketingTalk
Series:Weekly
The first in an occasional series where we bring you the Best of the Podosphere (BoP)
This podcast is part of an excellent and highly popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms. David has published five books, including the canonical management textbook, Managing The Professional Services Firm. His other books are True Professionalism, The Trusted Advisor, Practice What You Preach, and First Among Equals
Dealing Differently with Different People: this podcast explains how to segment the people you deal with, and get more out of those relationships as a result. A must-listen for all managers
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USEFUL LINKS
Many thanks to David for granting us permission to host this podcast
Series:MarketingTalk
Series:Skills