PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Skills’ Category


Future Talent: Specialists vs. Generalists

Jul 28, 2007 Author: ResearchTalk | Filed under: ESOMAR Congress, Skills, Talent
ESOMAR

 ESOMAR CONGRESS ‘07  In the second of three preCasts ahead of this year’s Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange’s Nick Bonney and CRAM International’s Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress

CAUTION: We apologise for the below par audio quality

Listen to other podcasts in this series

 STARRING 

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

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SkillsTalk: Relationships vs. Transactions

Nov 18, 2006 Author: ResearchTalk | Filed under: Biz development, Skills

David MaisterPart of our occasional Best of the Podosphere (BoP) series

This podcast talks about how to create true business relationships (for long-term loyalty), as opposed to ones that result in transactions (i.e. one-night stands). It’s alot easier said than done, so listen to David Maister’s compelling brand of common sense. A must-listen for all managers

This podcast is part of an excellent and popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms

 STARRING 

 USEFUL LINKS 

Many thanks to David for granting us permission to host this podcast
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Engaging Employees with The Engaging Brand

Nov 3, 2006 Author: ResearchTalk | Filed under: Branding, Management, Skills, Talent
“Nothing matters unless people are walking the talk”

 Sponsored by K D Consulting - leaders in quality MR recruitment
Danny WainAnna FarmeryAimed at managers and HR folks, Anna Farmery and Daniel Wain take us through some practical ways in which to help employees better engage with their employer brand and hence realise their full passion and potential. As a former HR director and someone who is passionate about this issue, as evidenced by her excellent blog and podcasts, there’s no better source than Anna for this valuable advice. And in his inimitable style, Daniel shares his views, tips and initiatives from RI

 STARRING 

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Derek Leddie, The Leading Edge

 GUEST  Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge

 TOPICS  Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits

 NOTABLE MENTIONS  Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill

Music Brother Love from the PMN

Series:MarketingTalk
Series:Weekly

 
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SkillsTalk: Managing Others, Better

Oct 10, 2006 Author: ResearchTalk | Filed under: Management, Skills

David MaisterThe first in an occasional series where we bring you the Best of the Podosphere (BoP)

This podcast is part of an excellent and highly popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms. David has published five books, including the canonical management textbook, Managing The Professional Services Firm. His other books are True Professionalism, The Trusted Advisor, Practice What You Preach, and First Among Equals

Dealing Differently with Different People: this podcast explains how to segment the people you deal with, and get more out of those relationships as a result. A must-listen for all managers

 STARRING 

 USEFUL LINKS 

Many thanks to David for granting us permission to host this podcast

Series:MarketingTalk
Series:Skills

 
 Standard Podcast [20:56m]: Play Now | Play in Popup | Download

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