PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

ESOMAR CONGRESS ‘07 In the second of three preCasts ahead of this year’s Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange’s Nick Bonney and CRAM International’s Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress
CAUTION: We apologise for the below par audio quality
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STARRING
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Aimed at managers and HR folks, Anna Farmery and Daniel Wain take us through some practical ways in which to help employees better engage with their employer brand and hence realise their full passion and potential. As a former HR director and someone who is passionate about this issue, as evidenced by her excellent blog and podcasts, there’s no better source than Anna for this valuable advice. And in his inimitable style, Daniel shares his views, tips and initiatives from RI
STARRING

GUEST Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge
TOPICS Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits
NOTABLE MENTIONS Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill
Music Brother Love from the PMN
Series:MarketingTalk
Series:Weekly

GUEST Online research pioneer Pete Comley, Chairman of Virtual Surveys
TOPICS YouGov quadruples profits; BrandIndex tracker & word of mouth; Web 2.0. VS: Staying independent; Accidental genesis of VS and early challenges; Research 2.0; Blogging; Future challenges
NOTABLE MENTIONS Al Gore, BSkyB, Current TV, Ed Keller, Eric Berne, ESOMAR, The Future Place, Google, Greenfield Online, Harris Interactive, Henley Centre, Keller Fay, MySpace, Quentin Ashby, Ray Poynter, RI, Stephen Phillips, Trish Comley, YouGov, YouTube
Music Brother Love and Matthew Ebel from the PMN
Series:Weekly

GUEST Semiotician Dr. Rachel Lawes, founder of Lawes Consulting
TOPICS Launch of branded communities within MySpace; Researching social communities; Internet key to promoting movies; Advertising blending into content; Semiotics explained; Lawes Consulting breaking into new sectors
NOTABLE MENTIONS Halifax Bank, HBOS, Lynx, MTV, MySpace, Snakes on a Plane, Spring Research, Stephen Phillips
Music Brother Love and Slackstring from the PMN
Series:Weekly

GUEST Ian Wright, MD, OTX Europe
TOPICS From $0 to $3m turnover in 9 months; the consumer appetite for video downloads and implications for the movie industry; the first free legal music download service; MR industry letting down graduate trainees; virtual reality research; validating the link between emotive advertising and strong brands
NOTABLE MENTIONS AOL, BMRB, (Sony) Bravia, David Brandt, Disney, Honda, IPSOS, MRS Conference, Robert Heath, RSL, Shelley Zalis, Universal Music
Music 2006 Pl@stic Soul and Geoff Smith from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly

GUEST Stephen Phillips, founder and Managing Partner, Spring Research
TOPICS Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges
NOTABLE MENTIONS AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube
Music 2006 Pl@stic Soul and The Clintons from the PMN
Series:Weekly