Building on their open and friendly approach, smoothie brand Innocent has just published its first annual report. It’s not a legal or regulatory requirement, it’s done purely to engage more with its passionate users and other interested folks.

It’s a fun and informative read. Plus it balances a discussion of their successes in 2007 by giving equal prominence to, well, ‘things they learned from’ (including being called out by BBC’s Watchdog for their exploding packaging, and that polarising deal with McDonald’s).

It’s embedded below but if you want to read it and don’t have bionic eyes then you can download your very own copy here.

Coinciding with its publication, Innocent also ran the first AGM…

‘…a day when we open the doors of Fruit Towers, ask our drinkers to come and hear what we’ve been up to and let them tell us face to face what we could be doing better.”

Here’s one of the videos from the event - we can’t imagine too many AGMs being this much fun

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The bird is the word, and everyone gets heard, as Rives recaps the most memorable moments of TED 2006 in a fantastical mockingbird lullaby

Hat tip to Will Goodhand for bringing this to our attention, this is a really good Star Wars parody and a testament to TNS’s Alan Rayner who seems to be the key creative brains behind it. According to Will…

Apparently, at TNS they have a summer party each year and each department is invited to make a short film on a theme……this year the winner was this one. Apparently everyone else’s are really straight down the line ‘this is us and this is what we do’ type things!

BTW, the irony in our headline isn’t lost on us!