“When you’re in a revolution there are only two sides…and the side that wins is the one going forward…buying into the modern world”
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In this thought-provoking chat, Dan O’Donoghue tells Olaf Willoughby why the end of advertising agencies is nigh, why planners should return to their roots as consumer champions, and why researchers shouldn’t expect guidance from ad. agencies during this time of media flux
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Standard Podcast [31:14m]:
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“Part of my job description is to get into trouble…we’re supposed to be thought-leaders.”
EXCLUSIVE BT’s Futurologist, Ian Pearson, on the increasing impact of technological change, being a thorn in BT’s side, the growth of podcasting and social media, increasing concerns over privacy, and trends that affect the research industry
STARRING
Recorded live at ESOMAR CONGRESS ‘06
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Standard Podcast [18:44m]:
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“The board of Tesco still spends one week every year on the shop floor … in order to know what’s going on at the duck level.” (Patrick Barwise)
In this, the first preview podcast for the upcoming European MR Event in London, John Kearon of BrainJuicer and his roundtable of marketing and business thought-leaders discuss the future of research.
STARRING
- Ed Keller, The Keller Fay Group, and co-author, The Influentials
- Prof. Patrick Barwise, LBS, and co-author, Simply Better
- Peter Fisk, The Foundation, and author, Marketing Genius
- John Kearon, Chief Juicer, BrainJuicer (Host)
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Standard Podcast [29:59m]:
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“What binds us going forward? In the past it has largely been primary data collection and I don’t think that’s enough”
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Simon Lidington is smart, passionate and engaging and so perfect podcast material. He was recently elected to the chair of the MRS and so is arguably one of the most influential players in the $2bn UK research industry. In this podcast, hear his fresh vision, ideas and priorities as he speaks openly with key industry figure Ruth McNeil. He also talks about his other life as the founder of new startup The Insight Exchange
STARRING
- Simon Lidington, MRS Chair, and CEO and founder, The Insight Exchange
- Ruth McNeil, co-founder, Response Consulting, and author of Business to Business Market Research (Host)
- Richard Ide, former Head of Volkswagen UK (Contributor)
- Nicky Buss, Director of Advertiser Development, ITV (Contributor)
- Jeremy Hicks, Head of Audi UK (Contributor)
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Standard Podcast [27:05m]:
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“It got so bad that [Dun and Bradstreet] financed the start-up of another publication which they hoped would run Inside Research out of business”
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You have a thought: let’s invite on global guru Jack Honomichl. You’re a fledgling podcaster so he’s not going to say ‘yes’. But he does, and he’s actually one of the nicest and most visionary people you can meet. Listen to his frank views on the industry and key players, and hear about the genesis of his must-read Inside Research newsletter and how Dun and Bradstreet tried to derail it. Jack also gives us a sneak peak at the upcoming Global 25 list
STARRING
- Jack Honomichl, Inside Research
- Michael Warren – michael.c.warren *at* btinternet *dot* com (Host)
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Standard Podcast [42:09m]:
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A sizzling discussion on whether and how the industry needs to change
STARRING
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Standard Podcast [25:28m]:
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