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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

AQR Trends Day: The Teaser

AQRWe popped to the AQR Trends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.

Below is a teaser featuring the following bods while we beaver away on the full edits…

Thanks to guest hosts Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work.

Do remember to subscribe to ResearchTalk (top left sidebar) so you get the full podcasts as soon as they’re out. And as always, feel free to embed the video on your own blog/website.

3mins | Produced @ AQR Trends Day ‘07 | More podcasts in this series

Series:Events Series:AQR Series:Trends07

Rishad Tobaccowala: The Future is Now

Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

  • The business importance of authenticity
  • Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
  • Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
  • Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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ESOMAR: Mortimer, Poynter, Cornish

“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

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 Standard Podcast [25:19m]: Play Now | Play in Popup | Download

ESOMAR: Sustainability and Branding

“A minority of British FTSE Boards have marketing representatives … a recent US study shows that public companies led by a marketer produce 7% more profit…” (Rita Clifton, John Kearon)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

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 Standard Podcast [21:30m]: Play Now | Play in Popup | Download

ESOMAR 2: Forecasting & Trends

ESOMAR Congress '06

Mark Whiting, Moët Hennessy EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. In this, the second of four preview podcasts, we focus on trends and improving foresight accuracy

 STARRING 

Learn more about ESOMAR CONGRESS ‘06

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 Standard Podcast [29:42m]: Play Now | Play in Popup | Download

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