ResearchTalk

This podcast accompanies our article in the Oct ‘09 edition of ESOMAR’s Research World. Grab your copy here.

I had the privilege of chatting with inventor, entrepreneur and futurologist Ray Kurzweil recently. Here’s the full conversation in podcast form. (The full writeup will appear in October’s issue of Research World.)

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We popped to the AQR Trends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.

Below is a teaser featuring the following bods while we beaver away on the full edits…

• Sean Pillot de Chenecey, Captain Crikey
• keynote Oliver James, psychologist, author and broadcaster
• William Higham, Next Big Thing
• Dr. Nick Southgate, Grey Advertising

Thanks to guest hosts Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work.

Do remember to subscribe to ResearchTalk (top left sidebar) so you get the full podcasts as soon as they’re out. And as always, feel free to embed the video on your own blog/website.

3mins | Produced @ AQR Trends Day ‘07 | More podcasts in this series

Series:Events Series:AQR Series:Trends07

The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

• Mark Earls, author, Herd: How to Change Mass Behaviour by Harnessing Our True Nature, Head Honcho, Herd Consulting

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We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

• Prof. Richard Scase, Academic, Entrepreneur, and Author, Global Remix

Recorded live at the Euro MR Event 2006 Read the rest of this entry »

 GUEST  Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International

 TOPICS  The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon

 NOTABLE MENTIONS  Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube

Music Brother Love and Martha Redbone from the PMN

Series:MarketingTalk Series:AdTalk
Series:Weekly

 EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

• Julia Hailes MBE, prolific environmental author, and Sustainability Consultant
• Rita Clifton, Chairman, Interbrand
• John Kearon, BrainJuicer (Host)

Recorded live at ESOMAR CONGRESS ‘06

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 EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. In this, the second of four preview podcasts, we focus on trends and improving foresight accuracy

 STARRING 

• Stephen Phillips, Spring Research
  The ‘Snakes and Ladders’ Approach to Brand Choice
• Roger Smith, Gfk NOP
  Trends: Food, Diets and Wellbeing
• Nadine Critchley, NESTEC (Nestlé)
  Trends: Using Global Consumer Trends to Boost Business
• Mark Whiting, Moët Hennessy (Host)

Learn more about ESOMAR CONGRESS ‘06

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 EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. Kindly hosted by Mark Whiting, Director of Marketing Intelligence Services, Moët Hennessy, and Program Committee Chairman, this is the first of four previews and focuses on improving foresight accuracy

 STARRING 

• Dr. Howard Moskowitz, Moskowitz Jacobs
  Stock Market Prediction
• Fiona Blades, MESH Planning Tools
  Using Mobiles to Improve the Accuracy of Marcomms RoI
• Thomas Perry, Oliver Tabino, SINUS Sociovision
  A Sensitive Approach to Screening Future Innovation
• Mark Whiting, Moët Hennessy (Host)

Learn more about ESOMAR CONGRESS ‘06

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