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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

>> MR Deal Watch Jan/Feb ‘07

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Andy Dexter: Rethinking the Research Biz

Once you go down a road strategically, you end up in a what you may call a path dependent position…from which it’s very difficult to turn back
(Andy Dexter)

Steve Wills, Customer Insight SolutionsAndy Dexter, Truth Consulting BIG Conference  In this, the final podcast in the run up to the BIG Conference, Andy Dexter makes the case to Steve Wills for a pure consultancy focused completely on insight. But while he makes a persuasive case, can he convince Steve that he has thought through the many issues surrounding talent? Listen to find out

Listen to other podcasts featuring Steve

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Learn more about BIG Conference 2007

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ESOMAR 1: Improving Forecasting Accuracy

ESOMAR Congress '06

Mark Whiting, Moët Hennessy EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. Kindly hosted by Mark Whiting, Director of Marketing Intelligence Services, Moët Hennessy, and Program Committee Chairman, this is the first of four previews and focuses on improving foresight accuracy

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Learn more about ESOMAR CONGRESS ‘06

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First Direct and Customer Service

Matthew Higgins, First DirectHow does First Direct manage to consistently excel on customer service? Does it offer different levels of service depending on customer value? Does it hold aspirations to extend it’s brand beyond finance? What prospects lie ahead?

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About

Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.

Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.

We've worked with some of the most innovative names to add a bit more pizazz and potency to their communication and engagement efforts. More than likely we can help you too. So do please get in touch.

Some examples of our work (we can't show the complete spectrum of our work due to confidentiality)...

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