ResearchTalk » Wildfire http://www.researchtalk.co.uk/rt IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT Thu, 20 May 2010 15:32:25 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Copyright © 2010 ResearchTalk () () posts 1440 PRICELESS INSPIRATION FOR FOLKS IN MARKETING, MARKET RESEARCH, PLANNING ADVERTISING No no http://www.researchtalk.co.uk/rt/wp-content/plugins/podpress/images/powered_by_podpress.jpg ResearchTalk http://www.researchtalk.co.uk/rt 144 144 Advertising: The Age of Transparency, Collaboration, Stories http://www.researchtalk.co.uk/rt/2007/06/24/advertising-the-age-of-transparency-collaboration-stories/ http://www.researchtalk.co.uk/rt/2007/06/24/advertising-the-age-of-transparency-collaboration-stories/#comments Sun, 24 Jun 2007 18:18:02 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/06/24/the-new-advertising-transparency-collaboration-stories/ Panel discussion:

  • Johnny Vulkan, Anomaly NYC
  • Tom Savigar, The Future Laboratory
  • Reuben Steiger, Millions of Us
  • Cameron Saunders, Channel 4
  • Miguel Fluxa Orti, Camper
  • Jon Kamen, @radical.media
  • Mark Tutssel, Leo Burnett
  • Paul Kemp-Robertson, Contagious magazine (host)

19mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Coverage

  • Transparency, authenticity, confidence, trust
  • Losing control of the ‘conversation’
  • Taking risks, experimentation
  • Delivering rewarding stories, ideas, advertising
  • Getting teens used to paying for music, new business models
  • The age of collaboration
  • Old media, new media: it’s just media

Notable mentions
Apple.
BA (British Airways).
Bill Bernbach.
David Ogilvy.
Dell.
Guinness.
Honda.
Leo Burnett.
John West.
Playstation.
U2.
Virgin.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

]]> http://www.researchtalk.co.uk/rt/2007/06/24/advertising-the-age-of-transparency-collaboration-stories/feed/ 0 Reuben Steiger’s Second Life http://www.researchtalk.co.uk/rt/2007/06/08/reuben-steigers-second-life/ http://www.researchtalk.co.uk/rt/2007/06/08/reuben-steigers-second-life/#comments Fri, 08 Jun 2007 12:04:06 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/06/08/reuben-steigers-second-life/ Reuben Steiger, founder and CEO of virtual world agency/consultancy Millions of Us, and former evangelist for Linden Lab, creators of virtual world Second Life, chats with Jess Greenwood of Contagious magazine about…

  • The genesis of Reuben’s interest in Second Life
  • Coping with the Second Life Liberation Army
  • The virtual worlds landscape and the likely impact of Sony’s new virtual world ‘Home’
  • Are virtual worlds a reaction to an alienation in real life?

7mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Habbo.
Habitat virtual world.
Linden Labs.
Multiverse.
Second Life Liberation Army.
Second Life.
Sony Playstation Home.
There.com.
Wikipedia.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

]]> http://www.researchtalk.co.uk/rt/2007/06/08/reuben-steigers-second-life/feed/ 0 Channel 4 & The Great Global Warming Swindle http://www.researchtalk.co.uk/rt/2007/06/05/channel-4-the-great-global-warming-swindle/ http://www.researchtalk.co.uk/rt/2007/06/05/channel-4-the-great-global-warming-swindle/#comments Tue, 05 Jun 2007 09:04:36 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/06/05/channel-4-the-great-global-warming-swindle/ Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…

  • The controversial Channel 4 documentary The Great Global Warming Swindle
  • Earth Hour
  • The John West salmon viral ad.
  • How 4oD is performing (4oD is Channel 4’s online on-demand service)
  • Whether UK brands are as experimental as US brands

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Notable mentions
—————-
General Motors.
George Monbiot.
GM.
John West.
Oprah.
Pontiac.
Second Life.
‘Skins’.
Social activism.
WWF.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

]]> http://www.researchtalk.co.uk/rt/2007/06/05/channel-4-the-great-global-warming-swindle/feed/ 0 What’s Bebo up to? http://www.researchtalk.co.uk/rt/2007/06/04/whats-bebo-up-to/ http://www.researchtalk.co.uk/rt/2007/06/04/whats-bebo-up-to/#comments Mon, 04 Jun 2007 11:07:25 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/06/04/whats-bebo-up-to/ Sarah Gavin, the communications director for social networking site Bebo, chats about…

  • Bebo basics (incl. demographics and business model)
  • Recent engagement campaigns with Coca Cola and Hasbro
  • Future developments, incl. their new mobile service and Kate Modern – Bebo’s take on LonelyGirl15 (and done by the same team)

5mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Notable mentions
—————-
Birthdayalarm.com.
Coca Cola.
Engagement/conversational marketing.
Hasbro.
Lonelygirl15.
Michael Birch.
Orange.
Ringo.com.
Social networks.
Xochi Birch.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

]]> http://www.researchtalk.co.uk/rt/2007/06/04/whats-bebo-up-to/feed/ 0 The AOL Guys http://www.researchtalk.co.uk/rt/2007/06/03/the-aol-guys/ http://www.researchtalk.co.uk/rt/2007/06/03/the-aol-guys/#comments Sun, 03 Jun 2007 12:20:49 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/06/03/the-aol-guys/ Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

  • The online-only Mark Burnett-produced show Gold Rush
  • Consumer-generated content
  • Performance of AOL properties
  • Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
Best Buy.
Coca Cola.
Doritos.
Dove.
Engagdget.
Gold Rush.
Manchester United.
Mapquest.
Mark Burnett Productions.
Matt Dickinson.
NFL.
Spinner.
T-Mobile.
Truveo.
Weblogs Inc.
Ze Frank.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

]]> http://www.researchtalk.co.uk/rt/2007/06/03/the-aol-guys/feed/ 0 Rishad Tobaccowala: The Future is Now http://www.researchtalk.co.uk/rt/2007/06/01/rishad-tobaccowola-the-future-is-now/ http://www.researchtalk.co.uk/rt/2007/06/01/rishad-tobaccowola-the-future-is-now/#comments Fri, 01 Jun 2007 13:53:20 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/06/01/rishad-tobaccowola-understanding-the-future/ Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

  • The business importance of authenticity
  • Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
  • Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
  • Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Notable mentions
AOL.
Apple.
Authenticity.
Bebo.
Denuo.
Edelman.
Google.
iPhone.
iPod.
MSN.
MySpace.
Publicis.
Richard Edelman.
Wal Mart.
Web 2.0.
Yahoo.
YouTube.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07

]]> http://www.researchtalk.co.uk/rt/2007/06/01/rishad-tobaccowola-the-future-is-now/feed/ 0 Ze Frank: The Interview http://www.researchtalk.co.uk/rt/2007/05/03/ze-frank-the-interview/ http://www.researchtalk.co.uk/rt/2007/05/03/ze-frank-the-interview/#comments Thu, 03 May 2007 11:28:58 +0000 ResearchTalk http://www.researchtalk.co.uk/rt/2007/05/03/ze-frank-the-interview/ The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)


Timeline [10m44s]
00m00s Intro.
00m46s Ze’s interest in airline safety cards.
02m42s Will the internet ever become full?
04m20s Ze’s path to internet stardom.
05m44s ‘How To Dance Properly’.
06m33s Ze’s mad itinery/show appearances.
07m07s What’s next, after ‘The Show’?
08m12s Are the relationship rumours true?
08m31s Ze’s 2004 TED appearance.

Notable Mentions
Contagious.
Dennis Interactive.
Esther Dyson.
Felix Dennis.
Freeman Dyson.
Google.
Iconography.
James Dyson.
Larry Page.
Leo Burnett.
Sergey Brin.
TED.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire Series:Wildfire07

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