Panel discussion:

• Johnny Vulkan, Anomaly NYC
• Tom Savigar, The Future Laboratory
• Reuben Steiger, Millions of Us
• Cameron Saunders, Channel 4
• Miguel Fluxa Orti, Camper
• Jon Kamen, @radical.media
• Mark Tutssel, Leo Burnett
• Paul Kemp-Robertson, Contagious magazine (host)

19mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Coverage

• Transparency, authenticity, confidence, trust
• Losing control of the ‘conversation’
• Taking risks, experimentation
• Delivering rewarding stories, ideas, advertising
• Getting teens used to paying for music, new business models
• The age of collaboration
• Old media, new media: it’s just media

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Reuben Steiger, founder and CEO of virtual world agency/consultancy Millions of Us, and former evangelist for Linden Lab, creators of virtual world Second Life, chats with Jess Greenwood of Contagious magazine about…

• The genesis of Reuben’s interest in Second Life
• Coping with the Second Life Liberation Army
• The virtual worlds landscape and the likely impact of Sony’s new virtual world ‘Home’
• Are virtual worlds a reaction to an alienation in real life?

7mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…

• The controversial Channel 4 documentary The Great Global Warming Swindle
• Earth Hour
• The John West salmon viral ad.
• How 4oD is performing (4oD is Channel 4’s online on-demand service)
• Whether UK brands are as experimental as US brands

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Sarah Gavin, the communications director for social networking site Bebo, chats about…

• Bebo basics (incl. demographics and business model)
• Recent engagement campaigns with Coca Cola and Hasbro
• Future developments, incl. their new mobile service and Kate Modern – Bebo’s take on LonelyGirl15 (and done by the same team)

5mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

• The online-only Mark Burnett-produced show Gold Rush
• Consumer-generated content
• Performance of AOL properties
• Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

• The business importance of authenticity
• Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
• Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
• Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly

10mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Download the mp4 version (right click, ’save as’)

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