Panel discussion:
- Johnny Vulkan, Anomaly NYC
- Tom Savigar, The Future Laboratory
- Reuben Steiger, Millions of Us
- Cameron Saunders, Channel 4
- Miguel Fluxa Orti, Camper
- Jon Kamen, @radical.media
- Mark Tutssel, Leo Burnett
- Paul Kemp-Robertson, Contagious magazine (host)
19mins | Recorded @ Wildfire ‘07 | More podcasts in this series
Coverage
- Transparency, authenticity, confidence, trust
- Losing control of the ‘conversation’
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- Taking risks, experimentation
- Delivering rewarding stories, ideas, advertising
- Getting teens used to paying for music, new business models
- The age of collaboration
- Old media, new media: it’s just media
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Reuben Steiger, founder and CEO of virtual world agency/consultancy Millions of Us, and former evangelist for Linden Lab, creators of virtual world Second Life, chats with Jess Greenwood of Contagious magazine about…
- The genesis of Reuben’s interest in Second Life
- Coping with the Second Life Liberation Army
- The virtual worlds landscape and the likely impact of Sony’s new virtual world ‘Home’
- Are virtual worlds a reaction to an alienation in real life?
7mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…
- The controversial Channel 4 documentary The Great Global Warming Swindle
- Earth Hour
- The John West salmon viral ad.
- How 4oD is performing (4oD is Channel 4’s online on-demand service)
- Whether UK brands are as experimental as US brands
8mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Sarah Gavin, the communications director for social networking site Bebo, chats about…
- Bebo basics (incl. demographics and business model)
- Recent engagement campaigns with Coca Cola and Hasbro
- Future developments, incl. their new mobile service and Kate Modern – Bebo’s take on LonelyGirl15 (and done by the same team)
5mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…
- The online-only Mark Burnett-produced show Gold Rush
- Consumer-generated content
- Performance of AOL properties
- Evolution of video search service Truveo
6mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…
- The business importance of authenticity
- Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
- Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
- Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future
8mins | Recorded @ Wildfire ‘07 | More podcasts in this series
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The masterful Ze Frank in conversation with the witty Johnny Vulkan of Anomaly
10mins | Recorded @ Wildfire ‘07 | More podcasts in this series
Download the mp4 version (right click, ’save as’)
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Podcasts
