Dan Pink speaking at this year’s TED Global in Oxford.

He takes us through a wealth of evidence – built up over four decades – which demonstrates that financial incentives tend to focus the mind and as such only tend to be productive on left-brain tasks, i.e. “problems with a clear set of rules and a single solution.”

In contrast, when financial incentives are offered to people to solve more right-brain tasks – those that are more conceptual in nature and require greater use of cognitive power – the incentives actually make the problem harder to solve because they narrow the focus when the solution tends to be on the periphery and so the solver needs to be thinking more holistically and laterally.

The issue, says Pink, is that we’ve known about these flawed links between problem-solving and financial incentives for decades, and yet despite that they endure. And more and more of the work we do is shifting to right-brain thinking as we delegate the routine, rule-based stuff to computers and outsourcing agents.

The solution: offer incentives based on intrinsic motivators. Specifically, autonomy (e.g. Google’s 20% time), mastery, and purpose.

We’re not massive classical music fans. But if we had Benjamin Zander teaching us things may have been different. Not content with simply creating classical music fans, Benjamin talks of creating a better world through the power of music.

Benjamin Zander has two infectious passions: classical music, and helping us all realize our untapped love for it — and by extension, our untapped love for all new possibilities, new experiences, new connections.

A leading interpreter of Mahler and Beethoven, Benjamin Zander is known for his charisma and unyielding energy — and for his brilliant pre-concert talks.

He’s now spending his fortune at the movies. His company, Participant Productions, makes entertaining, issues-driven films that inspire real change — Murderball, Syriana, An Inconvenient Truth … In this TED video, he talks about the people who’ve inspired him to do good.

He makes it all sound easy, which of course it’s not. But it’s always good to see another poster child for social entrepreneurship.

The bird is the word, and everyone gets heard, as Rives recaps the most memorable moments of TED 2006 in a fantastical mockingbird lullaby