ResearchTalk

Businesses have a reluctance to use services that are free because it doesn’t fit their mindset
(Ray Poynter)

 BIG Conference  In the first of two podcasts in the run up to the BIG Conference in May 2007, Phyllis Macfarlane and Ray Poynter take a comprehensive look at how web 2.0 tools and techniques can be used to improve B2B research. They also talk about the obvious cultural and organisational issues that such changes invariably bring up

 STARRING 

• Ray Poynter, The Future Place
• Phyllis Macfarlane, Head, Gfk NOP Custom (Host)

Learn more about BIG Conference 2007

AUDIO QUALITY: We apologise in advance for the below-par audio quality and hope that the quality of the content makes up for this

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 EXCLUSIVE  Mark Jones of Lastminute.com talks about evolving their B2B offering to allow partner brands to take advantage of their infrastructure and content relationships. Flemming Ostergaard talks about how it took LEGO’s worsening financial performance to wake them up to the importance of directly connecting with kids through ethnography. And Michael Spang talks about the challenges involved in regionalising the Kodak global corporate website to make it more relevant and useful

 STARRING 

• Mark Jones, MD, Lastminute.com
• Flemming Ostergaard, Director Global Innovation & Marketing, LEGO
• Michael Spang, Eastman Kodak

Recorded live at the Euro MR Event 2006

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…being able to touch wealthy companies and having them make changes …to think much more holistically, will have an impact on people all around the world

 EXCLUSIVE  We like showcasing excellence. So why, you ask, does Anne Kirah deserve this accolade? Because she keeps things simple, she keeps it real. And while that may sound like a cliche, it’s what few clientside researchers do. Yet Anne has managed it at Microsoft. She and her team have got engineers thinking about the people who use their products. One team has even named part of their office Howard’s Corner as a legacy to an octogenarian man who forced them to design products and services for everyday folks and not just the tech savvy. Listen on, it’s inspirational and, as Vinny Jones would say, it’s emotional

 STARRING 

• Anne Kirah, Acting Dean, 180 Academy, formerly Lead Design Anthropologist, Microsoft

Recorded live at the Euro MR Event 2006

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 EXCLUSIVE  A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising – say what?

 STARRING 

• Nick Mawditt, Director of Research, CNBC Europe
• Philip Preston, Director of Marketing, Archant Norfolk
• Paul Flatters, Chief Executive, Future Foundation
• Sarah Pearson, ACB

Recorded live at the Euro MR Event 2006

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We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

• Prof. Richard Scase, Academic, Entrepreneur, and Author, Global Remix

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“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

• Ruth Mortimer, Editor, Brand Strategy Magazine
• Ray Poynter, Director, Virtual Surveys, and Head, The Future Place
• Charlotte Cornish, MD, FDS and Director, Munro Global

Recorded live at ESOMAR CONGRESS 2006

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 EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

• Julia Hailes MBE, prolific environmental author, and Sustainability Consultant
• Rita Clifton, Chairman, Interbrand
• John Kearon, BrainJuicer (Host)

Recorded live at ESOMAR CONGRESS ‘06

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 EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

John Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

• Matthew Warshaw, D3 Systems Inc.
• Rafiqullah Kakar, ACSOR-Surveys
• Zemarak Mohsini, ACSOR-Surveys
• Johnny Heald, Opinion Research Business
• Munqeth Daghir (Phd), MEC Communications
• John Kearon, Chief Juicer, BrainJuicer (Host)

Recorded live at ESOMAR CONGRESS ‘06

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Series:Events Series:ESOMAR Series:Congress06