Who’d have believed you could devote two whole days of an event to talk about ‘insight‘? Well, fresh from some of the sessions, our little group convenes for a 12 min roundtable to nail what insights are, how they can be recognised, and what’s needed to raise the bar on insights delivery across the whole sector
STARRING
- Johannes Hartmann, VP Consumer & Market Insights, Unilever Foods
- Peter Laybourne, Chairman, Fathom International
- Sue Frost, Director, Big Green Door
Recorded @ ESOMAR Consumer Insights ‘07
ESOMAR was kind enough to reimburse travel and accommodation expenses
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Standard Podcast [12:53m]:
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WIN ‘07 Recorded during a world leader meeting, our panel discusses ways to shift MR from a profession that uses closed, carefully controlled methods of data collection to one that cedes control and spends more time listening to people as they air views naturally, and so become more attuned to the new world of consumer self-expression and empowerment
STARRING
Recorded at the ESOMAR WIN ‘07 event
ESOMAR was kind enough to reimburse travel and accommodation expenses
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If the industry doesn’t have an image of being dynamic, of being creative, of moving with the times, then it won’t be able to recruit the right people and it will find that it becomes devalued over time
(Mark Whiting)
WIN ‘07 Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users
Listen to other podcasts featuring Mark
STARRING
- Tony Cowling, President, TNS
- Mark Whiting, Head of Marketing Intelligence, Moët Hennessy
Recorded at the ESOMAR WIN ‘07 event
ESOMAR was kind enough to reimburse travel and accommodation expenses
Read the rest of this entry »
Standard Podcast [12:00m]:
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