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DATA-DRIVEN INSPIRATION

ESOMAR: Mortimer, Poynter, Cornish

“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

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ESOMAR: Sustainability and Branding

“A minority of British FTSE Boards have marketing representatives … a recent US study shows that public companies led by a marketer produce 7% more profit…” (Rita Clifton, John Kearon)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

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ESOMAR: Life and Death MR

“There was an interesting picture of someone in a discussion group with a Kalashnikov…our interviewers take a significant risk…we’re asking them for their bravery.”

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

Help wantedJohn Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

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Memories of ESOMAR Congress 2006

Series:Events Series:ESOMAR Series:Congress06

ESOMAR: Ian Pearson, BT Futurologist

“Part of my job description is to get into trouble…we’re supposed to be thought-leaders.”

Ian Pearson, BT EXCLUSIVE  BT’s Futurologist, Ian Pearson, on the increasing impact of technological change, being a thorn in BT’s side, the growth of podcasting and social media, increasing concerns over privacy, and trends that affect the research industry

 STARRING 

  • Ian Pearson, BT

Recorded live at ESOMAR CONGRESS ‘06

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ESOMAR Congress Live – Day 2

Day 2 of our daily specials, live from ESOMAR Congress ‘06 in London

 FEATURING 

  • Ed Ross, founder Quantime (Quantum DP software)
  • Neil Hartley & Peter Andrews, SPSS
  • Neil McPhee, Nuance Research & Roger Terry, Evolution Training, on Neuro linguistic Programming (NLP)
  • Jane A’Court, Ipsos MORI on the ESOMAR Global MR report
  • Pat Molloy, Pulse Train
  • Session reviews from WARC bloggers Roderick White and Peter Mouncey

Learn more about ESOMAR CONGRESS ‘06

Series:Events Series:ESOMAR Series:Congress06

 
 Standard Podcast [20:42m]: Play Now | Play in Popup | Download

ESOMAR Congress Live – Day 1

The first of our daily specials, live from ESOMAR’s Congress in London

 FEATURING 

  • Charles Leadbeater, Management thinker
  • Session reviews from WARC bloggers Roderick White and Peter Mouncey
  • and also…

  • Anne Rochet, AudiRep
  • Bert De Keyser, Knowledge Management Company
  • Brian Fine, AMR Interactive
  • Frits Spangenberg, ESOMAR VP
  • Anumita Sharma, The Third Eye
  • Jozsef Meszaros, Cognative
  • Laurent Flores, CRM Metrix
  • Lynne Dobney, Fortune Street
  • Oscar Carlsson, Cint

Learn more about ESOMAR CONGRESS ‘06

Series:Events Series:ESOMAR Series:Congress06

 
 Standard Podcast [23:02m]: Play Now | Play in Popup | Download

ESOMAR 4: Entrepreneurism Roundtable

“I always feel that companies billing themselves as entrepreneurial researchers is self-defeating…we like to bill ourselves as good researchers” (Jem Fawcus)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  In the final ESOMAR preview podcast, John Kearon of BrainJuicer convenes a roundtable with two senior clientside researchers and three from the supply-side, to discuss ways to inject entrepreneurism into the industry and improve the innovation, creativity, relevance and vibrancy of research

 STARRING 

Learn more about ESOMAR Congress ‘06

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ESOMAR 3: Sahar Hashemi, Serial Entrepreneur

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicerIn this, the third of four preview podcasts ahead of ESOMAR Congress ‘06, one of the industry’s foremost entrepreneurs, John Kearon of BrainJuicer, speaks to one of the nation’s most accomplished serial entrepreneurs, Sahar Hashemi, co-founder of Coffee Republic and founder of new startup Skinny Candy. Sahar talks about ways to stimulate that all-important entrepreneurial spirit within all of us so as to cultivate innovative and fresh thinking

 STARRING 

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 Standard Podcast [22:35m]: Play Now | Play in Popup | Download

ESOMAR 2: Forecasting & Trends

ESOMAR Congress '06

Mark Whiting, Moët Hennessy EXCLUSIVE  As official podcaster to the upcoming ESOMAR conference, we’ve secured some exclusive and meaty previews. In this, the second of four preview podcasts, we focus on trends and improving foresight accuracy

 STARRING 

Learn more about ESOMAR CONGRESS ‘06

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Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

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