Famed planner John Grant is now well known as a sustainability consultant. But not only in the environmental sense – he holds strong views on the sustainability of brands in an era of greater transparency and accountability. An era in which brands are being compelled to stand for something relevant in peoples lives.

John is one of the keynotes at the upcoming trends conference Consumer Alchemy ‘08. Hosted by Gfk Roper, here’s a short teaser we prepared earlier.

And below you’ll find the actual podcast chat (c. 20mins) with two other keynotes as they talk through trends they are seeing and what brands are doing, and can do, to capitalise on these trends (as usual, there’s a full list of talking points after the fold).

 STARRING 

• John Grant, independent brand strategy consultant (blog)
• Nick Chiarelli, global trends expert, GfK Roper Consulting
• Pamela Hamilton, head of creative development, ITV Imagine

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