John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples’ innate social abilities to comment on the behaviour of others.
A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation.
Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).
Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people.
Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).
BrainJuicer’s Chief Juicer John Kearon is a regular on the conference circuit.
After noticing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient.
Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of ‘innovators’ as speakers. Each intimate gathering attracted over 100 clients.
The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments.
John Griffithsblogged about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy.
Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.
ResearchTalk helps companies of all types produce engaging content for marketing, pitches, debriefs, research activation, events, etc.
Our tools of choice include podcasts, documentaries, animations, webinars, workshops and feature articles.
We've worked with some of the most innovative names to add a bit more pizazz and potency to their communication and engagement efforts. More than likely we can help you too. So do please get in touch.
Some examples of our work (we can't show the complete spectrum of our work due to confidentiality)...
Podcasts
