John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples’ innate social abilities to comment on the behaviour of others.

A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

More videos from this event here.

Faris Yakob, EVP and chief technology strategist at ad. agency McCann Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

More videos from this event here.

Mark Earls, author of Herd, talks about why copying is the important new paradigm for encouraging behavioural change.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

More videos from this event here

BrainJuicer’s Chief Juicer John Kearon is a regular on the conference circuit.

After noticing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient.

Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of ‘innovators’ as speakers. Each intimate gathering attracted over 100 clients.

The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments.

John Griffiths blogged about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy.

 STARRING 

• Andrew Gaule, Founder, The H-I Network
• BV Pradeep, Dove team, Unilever
• Jaroslav Cir, CMI director, Rexona (Unilever)
• John Kearon, Chief Juicer, BrainJuicer
• Mark Earls, Herdmeister, Herd Consulting
• Michael Spencer, MD, Sound Strategies

London:

Amsterdam Conference