We filmed this at a recent AQR ethnography training event.

It’s 15mins of edited highlights featuring useful tips and rich examples, drawn from a jam-packed 3-hour* training session run by ethnography expert Siamack Salari (of EverydayLives) and semiotics expert Greg Rowland (of Greg Rowland Semiotics). Enjoy!

You can also find a brief writeup of the event here.

More AQR coverage here.

* In fact the training ran all day, the bit we didn’t show was the half-day devoted to worked examples with full delegate participation

We have an exclusive video of Oliver James, the well known psychologist, author and broadcaster, talking at the recent AQR Trends ‘07 about his fascinating new book Affluenza. The chat is both thought-provoking and funny, and there’s an audience q&a session at the end.

But to see it you’ll need to join our Facebook group. So if you haven’t already done so, join now (300 already have). It’s free, easy, and you’ll find more exclusive content there, including discussions between you guys.

Series:Events Series:AQR Series:Trends07

6mins | Produced @ AQR Trends ‘07 | More podcasts in this series

 STARRING 

• Sean Pillot de Chenecey, Captain Crikey
• Sarah Davies, MD, Henley Centre HeadlightVision

Sean refers to his company, Captain Crikey, as an ‘alternative marketing consultancy’ and listening to this chat with Sarah you certainly get an alternative, highly sceptical view of web 2.0, social networks and Second Life. Listen as Sarah defends some of these exciting innovations from the man who believes that luddites are a “…much maligned set of people.”

Sean also shares the reasons why we should have more Chav representation in agencies.

(more…)

10mins | Produced @ AQR Trends ‘07 | More podcasts in this series

 STARRING 

• William Higham, Next Big Thing
• Alison Fydler, Joint MD and co-founder, Firefish

Of all the trends discussed during the AQR Trends ‘07 conference, the one William talks about here could be one of the most significant, in our humble opinion. He suggests that age-based targeting is becoming significantly less relevant across many categories. For example, grey folks exhibit teen-like behaviour (eg. still into hedonism and rock ‘n roll) and vice versa (teens exhibiting social responsibility and an interest in politics).

Listen to William as he chats with Alison from the award-winning Firefish, about the wider implications of William’s theories. Interesting tidbit about Alison and William: we randomly paired them up for this chat but little did we know that the two already knew each other from years ago as they were growing up!

BTW, references to ‘Oliver’ are to Oliver James who spoke before this chat took place, and he spoke about his new book, ‘Affluenza’.

(more…)

5mins | Produced @ AQR Trends ‘07 | More podcasts in this series

 STARRING 

• Dr. Nick Southgate, Planning Partner, Grey Advertising
• Chloe Fowler, Razor Research

Well, that headline certainly got your attention But Nick doesn’t feel it’s an exaggeration, as he explains in this short chat with Chloe.

Series:Events Series:AQR Series:Trends07

We popped to the AQR Trends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.

Below is a teaser featuring the following bods while we beaver away on the full edits…

• Sean Pillot de Chenecey, Captain Crikey
• keynote Oliver James, psychologist, author and broadcaster
• William Higham, Next Big Thing
• Dr. Nick Southgate, Grey Advertising

Thanks to guest hosts Sarah Davies, Alison Fydler and Chloe Fowler for their sterling work.

Do remember to subscribe to ResearchTalk (top left sidebar) so you get the full podcasts as soon as they’re out. And as always, feel free to embed the video on your own blog/website.

3mins | Produced @ AQR Trends Day ‘07 | More podcasts in this series

Series:Events Series:AQR Series:Trends07