We have an exclusive video of Oliver James, the well known psychologist, author and broadcaster, talking at the recent AQR Trends ‘07 about his fascinating new book Affluenza. The chat is both thought-provoking and funny, and there’s an audience q&a session at the end.
But to see it you’ll need to join our Facebook group. So if you haven’t already done so, join now (300 already have). It’s free, easy, and you’ll find more exclusive content there, including discussions between you guys.
Sean refers to his company, Captain Crikey, as an ‘alternative marketing consultancy’ and listening to this chat with Sarah you certainly get an alternative, highly sceptical view of web 2.0, social networks and Second Life. Listen as Sarah defends some of these exciting innovations from the man who believes that luddites are a “…much maligned set of people.”
Sean also shares the reasons why we should have more Chav representation in agencies.
Of all the trends discussed during the AQR Trends ‘07 conference, the one William talks about here could be one of the most significant, in our humble opinion. He suggests that age-based targeting is becoming significantly less relevant across many categories. For example, grey folks exhibit teen-like behaviour (eg. still into hedonism and rock ‘n roll) and vice versa (teens exhibiting social responsibility and an interest in politics).
Listen to William as he chats with Alison from the award-winningFirefish, about the wider implications of William’s theories. Interesting tidbit about Alison and William: we randomly paired them up for this chat but little did we know that the two already knew each other from years ago as they were growing up!
BTW, references to ‘Oliver’ are to Oliver James who spoke before this chat took place, and he spoke about his new book, ‘Affluenza’.
We popped to the AQRTrends Day event yesterday, something that’s run every couple of years, and were pleasantly surprised by the interesting mix of speakers and excellent organisation thanks to AQR chair Rosie Campbell and her team.
Below is a teaser featuring the following bods while we beaver away on the full edits…
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But Nick doesn’t feel it’s an exaggeration, as he explains in this short chat with Chloe. 
We popped to the 
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