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Archive for the ‘Ethics’ Category


Building Compassionate Brands: Lou Marinoff

Oct 10, 2007 Author: ResearchTalk | Filed under: Doing good, Ethics, Integrity

14mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

Don’t ask us what these guys are talking about, it’s philosophy and way over our heads! Kidding aside, they chat about, among other things, using values from faiths such as Buddhism to build strong and compassionate brands with purpose, meaning, and integrity, essentially brands that can do good and be good.

Thanks to BrainJuicer for making the video possible.

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BrandCast: Ethical Branding

Jun 19, 2007 Author: ResearchTalk | Filed under: Branding, Ethics, Sustainability
GfK NOP BrandCast

 BRAND CAST  There’s sooooooo much talk and excitement over ethical brands and branding these days. In fact, fewer and fewer conversations seem to be able to avoid the issue

And as Dave Cobban mentioned in an earlier podcast, the FTSE 4 Good Index seems to be outpacing its mainstream counterpart, suggesting that ethically-driven brands and enterprises are actually very good business

In this, the first of a series of BrandCasts produced for GfK NOP, Chris Davis hosts an engaging discussion on the issues involved in creating and sustaining ethical brands. He’s joined by sustainability consultant and best-selling author Julia Hailes MBE, and Zoe Morgan from the Co-op, 2007 winner of the most ethical UK brand gong

This podcast was commissioned and content driven by GfK NOP. We have featured it because of its value and the fact that ResearchTalk had editorial control over the editing

Listen to other podcasts featuring Julia Hailes

 STARRING 

This is a commissioned podcast which is published according to our yumminess policy

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