PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Entrepreneurism’ Category


“China will account for 25-30% of world trade in 20 years time”

Global Remix bookProf. Richard ScaseWe all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

Recorded live at the Euro MR Event 2006 (more…)

 
 Standard Podcast [15:19m]: Play Now | Play in Popup | Download

Weekly Show 13: Entrepreneurism & Fizz

Nov 7, 2006 Author: ResearchTalk | Filed under: Entrepreneurism, Management, Tech, Weekly Show
“Don’t be afraid to fall down”

Clare Bruce, Nunwood

 GUESTS  Clare Bruce, founder and CEO, and Luke Allen, MD, Knowledge Systems of fast-growing Nunwood

 TOPICS  Are entrepreneurs born or made? Is Nunwood’s ‘Fizz’ the Google for inside the organisation?

Spring Research needs U THE GREAT JOB CHALLENGE #4  Spring Research is looking for you. If you’re creative, perhaps unappreciated where you are, and want to work in a small but fast-growing, award-winning agency that is getting a reputation for doing some really fun and cool stuff, pop over to their website or drop managing partner Stephen Phillips an email. Please mention ‘ResearchTalk’ and good luck!

 NOTABLE MENTIONS  ASC, Bill Gates, Fizz, Google, Mrs Pritchard (BBC), National Business Awards, Price Waterhouse, Stephen Phillips, Tom Peters

Thanks to Corrine Green, Nokia, for the independent insight into Fizz

Music Brother Love and Michael Gomez from the PMN

Series:Weekly

 
 Standard Podcast [24:27m]: Play Now | Play in Popup | Download

Derek Leddie, The Leading Edge

 GUEST  Poet, mountain climber and entrepreneur Derek Leddie, Founder and Director of innovative research consultancy The Leading Edge

 TOPICS  Climbing Mount Kilimanjaro; Will the industry really grow at 11-12%? Bridging the chasm between client needs and research delivery; Skills gap; Genesis of TLE and rationale for selling to Photon Group; EXCLUSIVE: UK office coming soon; Turning insights into assets; Managing talent with some cool benefits

 NOTABLE MENTIONS  Carlton Draught, ESOMAR, Fosters, Frank Small & Associates, Kristin Hickey, Mark Sundquist, Outsell, Photon Group, Stephen Phillips, Toby Hill

Music Brother Love from the PMN

Series:MarketingTalk
Series:Weekly

 
 Standard Podcast [27:18m]: Play Now | Play in Popup | Download
“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

(more…)

 
 Standard Podcast [25:19m]: Play Now | Play in Popup | Download

ESOMAR: Life and Death MR

Oct 4, 2006 Author: ResearchTalk | Filed under: ESOMAR Congress, Entrepreneurism
“There was an interesting picture of someone in a discussion group with a Kalashnikov…our interviewers take a significant risk…we’re asking them for their bravery.”

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

Help wantedJohn Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

(more…)

 
 Standard Podcast [26:26m]: Play Now | Play in Popup | Download

Paul Hague, B2B International

 GUEST  Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International

 TOPICS  Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China

 NOTABLE MENTIONS  AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov

Music Brother Love and Little Thom from the PMN

Series:Weekly

 
 Standard Podcast [31:17m]: Play Now | Play in Popup | Download

ESOMAR 4: Entrepreneurism Roundtable

Aug 20, 2006 Author: ResearchTalk | Filed under: Creativity, ESOMAR Congress, Entrepreneurism
“I always feel that companies billing themselves as entrepreneurial researchers is self-defeating…we like to bill ourselves as good researchers” (Jem Fawcus)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  In the final ESOMAR preview podcast, John Kearon of BrainJuicer convenes a roundtable with two senior clientside researchers and three from the supply-side, to discuss ways to inject entrepreneurism into the industry and improve the innovation, creativity, relevance and vibrancy of research

 STARRING 

Learn more about ESOMAR Congress ‘06

(more…)

 
 Standard Podcast [32:10m]: Play Now | Play in Popup | Download
Click to visit the ESOMAR Congress website

John Kearon, BrainJuicerIn this, the third of four preview podcasts ahead of ESOMAR Congress ‘06, one of the industry’s foremost entrepreneurs, John Kearon of BrainJuicer, speaks to one of the nation’s most accomplished serial entrepreneurs, Sahar Hashemi, co-founder of Coffee Republic and founder of new startup Skinny Candy. Sahar talks about ways to stimulate that all-important entrepreneurial spirit within all of us so as to cultivate innovative and fresh thinking

 STARRING 

Learn more about ESOMAR CONGRESS ‘06 (more…)

 
 Standard Podcast [22:35m]: Play Now | Play in Popup | Download

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