PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

ESOMAR CONGRESS ‘07 In the final of three preCasts ahead of this year’s Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence.
If you haven’t already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves
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This is an ESOMAR sponsored podcast and is published according to our yumminess policy
Listen to the podcast here
We’ve previously featured SmallBizPod, the useful podcast series for entrepreneurs here.
Well, if you want to listen to Steve Phillips from Spring Research and us offer some very basic research tips for entrepreneurs then pop over to here.
If not, and most of you probably won’t need those tips, then do try to listen to the podcast series anyway because, as you know, we’re passionate about encouraging entrepreneurism and the entrepreneurial attitude, which is what SmallBizPod is all about.

GREAT BRAND STORIES 
Sir James Dyson is one of John Kearon’s heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain’s managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you’ve heard this, dive into the book: Great Brand Stories: Dyson
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Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan
16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

WIN ‘07 Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users
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Recorded at the ESOMAR WIN ‘07 event
ESOMAR was kind enough to reimburse travel and accommodation expenses
Part of our occasional Best of the Podosphere (BoP) series
This podcast is part of the excellent and inspirational SmallBizPod series aimed at small businesses (actually, much of their content is pretty useful to businesses of any size). In this episode, smooth host Alex Bellinger covers the topic of cold calling with specialists Mike O’Hara and Greg Grimer
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Entrepreneurship: “The satisfaction of building something from nothing“
(Gian Fulgoni)
THE LEADERSHIP SHOW Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time - Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes
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Despite being almost 76, Dr. Richard Wirthlin has no plans to retire yet. On the occasion of his leaving the Harris Interactive board, he talks about how he started in research, his interest in politics and days in the White House as President Reagan’s strategist and pollster, how the merger with Harris Interactive came about, his legacy and future plans. This is the full version of the conversation previously released in summary form as a DRNO EarPiece
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EXCLUSIVE We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late
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Recorded live at the Euro MR Event 2006