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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Ray Kurzweil: Mr Prescient

Ray Kurzweil

 

Research World magazineThis podcast accompanies our article in the Oct ‘09 edition of ESOMAR’s Research World. Grab your copy here.


I had the privilege of chatting with inventor, entrepreneur and futurologist Ray Kurzweil recently. Here’s the full conversation in podcast form. (The full writeup will appear in October’s issue of Research World.)

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Diego Meller, Livra Panels


We present another entrepreneur’s tale.

Specialist Latin America panel company Livra was sold a year ago to Ipsos after nine years of profitable growth.

It was started by Argentinian students Diego Meller and Martín Añazco at the height of the dotcom boom when they were only 19- and 20-years old respectively.

Diego is now London-based so we managed the above 8-minute chat with him to find out how the company got started, how they turned it round to generate healthy revenues, and why they sold when they did and why to Ipsos among a number of interested buyers.

Enjoy!

Research shouldn’t Stifle Creativity

ESOMAR

 ESOMAR CONGRESS ‘07  In the final of three preCasts ahead of this year’s Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence.

If you haven’t already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves

Listen to other podcasts in this series

 STARRING 

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

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SmallBizPod talks Research

SmallBizPodWe’ve previously featured SmallBizPod, the useful podcast series for entrepreneurs here.

Well, if you want to listen to Steve Phillips from Spring Research and us offer some very basic research tips for entrepreneurs then pop over to here.

If not, and most of you probably won’t need those tips, then do try to listen to the podcast series anyway because, as you know, we’re passionate about encouraging entrepreneurism and the entrepreneurial attitude, which is what SmallBizPod is all about.

James Dyson: The Engineer’s Marketer

Dyson

Sponsored by MrWeb

Great Brand Stories: Dyson bookIain Carruthers, Encounter BusinessSir James Dyson is one of John Kearon’s heroes. Both are entrepreneurs. And both believe passionately in the power of supreme engineering innovation to deliver progress. So when the opportunity came up to have a chat with Iain Carruthers, brand consultant and now second time author, this time of an authorised biography of Sir James, we jumped at the chance to get the two Dyson aficionados in conversation. Iain’s managed to pull together a fascinating series of insights that should appeal to entrepreneurs and brand marketers alike. Once you’ve heard this, dive into the book: Great Brand Stories: Dyson

Listen to other podcasts featuring John

 STARRING 

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Three Guys Having a Chat

Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

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Embracing the New Competition

If the industry doesn’t have an image of being dynamic, of being creative, of moving with the times, then it won’t be able to recruit the right people and it will find that it becomes devalued over time
(Mark Whiting)

Mark Whiting, Moët HennessyTony Cowling, TNS WIN ‘07  Recorded during a world leader meeting, Tony Cowling and Mark Whiting talk about the need to focus on the competition outside the traditional MR sector as a way to leverage growth, maintain relevance and inspire users

Listen to other podcasts featuring Mark

 STARRING 

Recorded at the ESOMAR WIN ‘07 event

ESOMAR was kind enough to reimburse travel and accommodation expenses

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SmallBizPod: Cold Calling

Alex Bellinger, SmallBizPodPart of our occasional Best of the Podosphere (BoP) series

This podcast is part of the excellent and inspirational SmallBizPod series aimed at small businesses (actually, much of their content is pretty useful to businesses of any size). In this episode, smooth host Alex Bellinger covers the topic of cold calling with specialists Mike O’Hara and Greg Grimer

“Mike and Greg have sold over the phone to corporate customers in Wall Street, so they know a thing or two about how to make a successful sales call.”

 STARRING 

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The Art of Entrepreneurial Leadership

Leadership

 Entrepreneurship: The satisfaction of building something from nothing
(Gian Fulgoni)

 
Simon Chadwick, Cambiar and gravitas THE LEADERSHIP SHOW  Not all leaders are entrepreneurs. And not all entrepreneurs make good leaders. But, my oh my, when you get leaders that ARE good entrepreneurs, you can be sure that innovation and success are close behind. So sit down and prepare to be inspired by some anecdotes and wise words from three entrepreneurial leaders of our time – Chet Zalesky, Clare Bruce and Gian Fulgoni, Gian being a serial entrepreneur. Hosted by none other than Simon Chadwick, himself a former leader at Gfk NOP and now a strategic advisor. Part of our new leadership series, look out for more episodes

Listen to other podcasts featuring Clare

 STARRING 

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Dr. Richard Wirthlin, Presidential Pollster and founder, Wirthlin Worldwide

While I made some difference perhaps teaching economics…actually getting involved in the political process had a more profound impact on the kind of environment in which people live

Dr. Richard WirthlinDespite being almost 76, Dr. Richard Wirthlin has no plans to retire yet. On the occasion of his leaving the Harris Interactive board, he talks about how he started in research, his interest in politics and days in the White House as President Reagan’s strategist and pollster, how the merger with Harris Interactive came about, his legacy and future plans. This is the full version of the conversation previously released in summary form as a DRNO EarPiece

 STARRING 

  • Dr. Richard Wirthlin, President Reagan’s strategist and pollster, and founder, Wirthlin Worldwide

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Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

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