14mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

• David Penn, MD, Conquest Research (host)
• Prof. Lou Marinoff, The City College of New York

Don’t ask us what these guys are talking about, it’s philosophy and way over our heads! Kidding aside, they chat about, among other things, using values from faiths such as Buddhism to build strong and compassionate brands with purpose, meaning, and integrity, essentially brands that can do good and be good.

Thanks to BrainJuicer for making the video possible.

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Part of our occasional Best of the Podosphere (BoP) series

Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising Unleashed on Marketing podcast series in his spare time based on over 25 years in the marketing game.

We rarely listen to podcasts that just involve one person but there’s something about the South African accent (that’s how it sounds to us!) that draws you in (sic Joe Jaffe’s Across the Sound). And in this episode, ostensibly called “What makes you different?”, Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc.

Quite long at c. 40mins but it is, IMHO, worth persevering.

 STARRING 

• Gary Bembridge, Unleashed on Marketing

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That’s something Jeff Skoll, billionaire former president of eBay, learned early on.

He’s now spending his fortune at the movies. His company, Participant Productions, makes entertaining, issues-driven films that inspire real change — Murderball, Syriana, An Inconvenient Truth … In this TED video, he talks about the people who’ve inspired him to do good.

He makes it all sound easy, which of course it’s not. But it’s always good to see another poster child for social entrepreneurship.