PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Conference’ Category


Media & Advertising Special

Dec 15, 2006 Author: ResearchTalk | Filed under: Advertising, Conference, Media
“We started talking to people about their [media] information gaps … and they said you must be joking, we’re overloaded with information!”
(Paul Flatters)

Sarah Pearson, ACBNick Mawditt, CNBC Europe EXCLUSIVE  A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising - say what?

 STARRING 

Recorded live at the Euro MR Event 2006

(more…)

 
 Standard Podcast [22:16m]: Play Now | Play in Popup | Download
“China will account for 25-30% of world trade in 20 years time”

Global Remix bookProf. Richard Scase EXCLUSIVE  We all know about the surging economies in India and China and how they stand to become the largest within decades. But in this conversation with the passionate and authoritative Prof. Richard Scase, we hear how this and other global issues such as climate change and energy shortages, will affect everyone in both a personal and professional capacity. It’s not a pretty picture, but then again we need leading forcasters like Richard to get us all to act before it’s too late

 STARRING 

Recorded live at the Euro MR Event 2006

(more…)

 
 Standard Podcast [15:19m]: Play Now | Play in Popup | Download
“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 Click to visit the ESOMAR Congress website

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

Recorded live at ESOMAR CONGRESS 2006

(more…)

 
 Standard Podcast [25:19m]: Play Now | Play in Popup | Download
“A minority of British FTSE Boards have marketing representatives … a recent US study shows that public companies led by a marketer produce 7% more profit…” (Rita Clifton, John Kearon)

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  ESOMAR Congress 2006 keynoters Julia Hailes MBE talks about the environment and sustainability, and Interbrand’s Rita Clifton talks about branding and engagement

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

(more…)

 
 Standard Podcast [21:30m]: Play Now | Play in Popup | Download

ESOMAR: Life and Death MR

Oct 4, 2006 Author: ResearchTalk | Filed under: Conference, Entrepreneurism
“There was an interesting picture of someone in a discussion group with a Kalashnikov…our interviewers take a significant risk…we’re asking them for their bravery.”

Click to visit the ESOMAR Congress website

John Kearon, BrainJuicer EXCLUSIVE  We don’t expect MR to be a dangerous pursuit. But in this podcast, we hear about the drama involved in starting a research company in the midst of the volatility in Afghanistan and Iraq. Driven by the passion to use research to bring about healthy democracy, the speakers articulate the huge risks to personal life and limb, including four deaths so far

Help wantedJohn Kearon was so moved by these stories, as we’re sure you’ll be, that he’s campaigning for a support fund. Please help him by emailing your support

 STARRING 

Recorded live at ESOMAR CONGRESS ‘06

(more…)

 
 Standard Podcast [26:26m]: Play Now | Play in Popup | Download

Memories of ESOMAR Congress 2006

Oct 4, 2006 Author: ResearchTalk | Filed under: Conference

Series:Events Series:ESOMAR Series:Congress06

ESOMAR: Ian Pearson, BT Futurologist

Oct 1, 2006 Author: ResearchTalk | Filed under: Conference, Future of research, Privacy, Social media
“Part of my job description is to get into trouble…we’re supposed to be thought-leaders.”

Ian Pearson, BT EXCLUSIVE  BT’s Futurologist, Ian Pearson, on the increasing impact of technological change, being a thorn in BT’s side, the growth of podcasting and social media, increasing concerns over privacy, and trends that affect the research industry

 STARRING 

  • Ian Pearson, BT

Recorded live at ESOMAR CONGRESS ‘06

(more…)

 
 Standard Podcast [18:44m]: Play Now | Play in Popup | Download

Euro MR Event 1: Re-inventing Research

Oct 1, 2006 Author: ResearchTalk | Filed under: Book review, Conference, Future of research
“The board of Tesco still spends one week every year on the shop floor … in order to know what’s going on at the duck level.” (Patrick Barwise)

Click to visit the Euro MR Event website

John Kearon, BrainJuicer EXCLUSIVE  In this, the first preview podcast for the upcoming European MR Event in London, John Kearon of BrainJuicer and his roundtable of marketing and business thought-leaders discuss the future of research.

 STARRING 

Learn more about European Market Research Event in London

(more…)

 
 Standard Podcast [29:59m]: Play Now | Play in Popup | Download

ESOMAR Congress Live - Day 2

Sep 20, 2006 Author: ResearchTalk | Filed under: Conference
Day 2 of our daily specials, live from ESOMAR Congress ‘06 in London

 FEATURING 

  • Ed Ross, founder Quantime (Quantum DP software)
  • Neil Hartley & Peter Andrews, SPSS
  • Neil McPhee, Nuance Research & Roger Terry, Evolution Training, on Neuro linguistic Programming (NLP)
  • Jane A’Court, Ipsos MORI on the ESOMAR Global MR report
  • Pat Molloy, Pulse Train
  • Session reviews from WARC bloggers Roderick White and Peter Mouncey

Learn more about ESOMAR CONGRESS ‘06

Series:Events Series:ESOMAR Series:Congress06

 
 Standard Podcast [20:42m]: Play Now | Play in Popup | Download

ABOUT

ResearchTalk, MarketingTalk and AdTalk are all about sharing useful and interesting ideas to help drive innovation, not just in these sectors but throughout business and society.

ResearchTalk believes that successful innovation happens when powerful ideas are shared in an engaging and thought-provoking way. Building on the work available on this site, we help agencies and brands increase the potency of ideas through film, podcasts, publications, workshops and technology. Contact us | Read more.

First visit? Find what you want through text Search (top right) or choose a Category (below) or Person/Brand/ Agency (right). Or simply peruse!
.
 
 

RT LABS

We hope you enjoy these experimental initiatives

SUBSCRIBE

Add ResearchTalk to iTunes
  Podcasts
  Blog

The following feeds cover useful articles/links not on this blog
  Trends & Insights

Topics we're passionate about
  Community


  Creativity
  DealWatch
  Entrepreneurism
  Google
  Innovation
  Presentation
  Privacy
  Stats
  Sustainability
  Talent/leadership
 
 

RT ELSEWHERE






Agencies featured


Brands featured


People featured