Archive for the ‘Co-creation’ Category
P&G’s Lafley on Charlie Rose
Apr 25, 2008 Author: ResearchTalk | Filed under: Advertising, Co-creation, Innovation, LeadershipInterview begins @ around 25:49
Series:AdTalk
Series:MarketingTalk
…at the quality of creativity and execution in the expanding user-generated audio and video space. Below is an example of just how close ‘amateurs’ are getting to delivering to a professional standard - it’s almost indistinguishable from a music vid on MTV, which I guess is half the point.
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