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ESOMAR ‘08 keynotes on keeping pace with change

ESOMAR

 I think all the research industry should adopt a CFO, because what the CFO wants to know is not whether that ad. tested better than that ad., but does the whole program move us ahead in making brands more valuable in peoples’ lives and therefore dropping to the bottom line. (Alan C. Middleton)

John KearonESOMAR’s 2008 Congress is nearly upon us and in this exclusive preCast, BrainJuicer Chief Juicer John Kearon chats with three of the keynotes about how cultural and technological changes are impacting peoples’ lives, and how the disciplines of marketing, branding and research need to adapt to keep pace with such change.

John is joined by former senior JWT executive Alan C. Middleton, popular anthropologist Grant McCracken, and design entrepreneur Richard Eisermann.

Listen to the podcast here

 STARRING 

Listen to other podcasts in this series

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P&G’s Lafley on Charlie Rose

Interview begins @ around 25:49

Series:AdTalk
Series:MarketingTalk

We’re Constantly Amazed…

…at the quality of creativity and execution in the expanding user-generated audio and video space. Below is an example of just how close ‘amateurs’ are getting to delivering to a professional standard – it’s almost indistinguishable from a music vid on MTV, which I guess is half the point.

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Welcome to ResearchTalk where we share some of the most innovative ideas and thinking in marketing, research, psychology and management. We hope you find it useful, inspiring, or merely entertaining.

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