Oct 30, 2006 0
Weekly Show 12: The Future of Branding

GUEST Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International
TOPICS The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon
NOTABLE MENTIONS Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube
Music Brother Love and Martha Redbone from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly





How does First Direct manage to consistently excel on customer service? Does it offer different levels of service depending on customer value? Does it hold aspirations to extend it’s brand beyond finance? What prospects lie ahead?