PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING
Building on their open and friendly approach, smoothie brand Innocent has just published its first annual report. It’s not a legal or regulatory requirement, it’s done purely to engage more with its passionate users and other interested folks.
It’s a fun and informative read. Plus it balances a discussion of their successes in 2007 by giving equal prominence to, well, ‘things they learned from’ (including being called out by BBC’s Watchdog for their exploding packaging, and that polarising deal with McDonald’s).
It’s embedded below but if you want to read it and don’t have bionic eyes then you can download your very own copy here.
Coinciding with its publication, Innocent also ran the first AGM…
‘…a day when we open the doors of Fruit Towers, ask our drinkers to come and hear what we’ve been up to and let them tell us face to face what we could be doing better.”
Here’s one of the videos from the event - we can’t imagine too many AGMs being this much fun
Series:AdTalk
Series:MarketingTalk
Part of our occasional Best of the Podosphere (BoP) series
Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising Unleashed on Marketing podcast series in his spare time based on over 25 years in the marketing game.
We rarely listen to podcasts that just involve one person but there’s something about the South African accent (that’s how it sounds to us!) that draws you in (sic Joe Jaffe’s Across the Sound). And in this episode, ostensibly called “What makes you different?”, Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc.
Quite long at c. 40mins but it is, IMHO, worth persevering.
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42mins | More JuiceCasts here and here
This is a video featuring the edited highlights from a roundtable discussion on how well and badly big brands innovate. Convened by BrainJuicer, it features the collective wisdom of both clients and staff. The conversation lasted almost two hours but we were commissioned to record the session and edit it down. Now, much as we tried, we couldn’t get it below c.40mins because of the amount of goodness there.
But the length gave us and Chief Juicer John Kearon pause for thought. How could we make it as accessible and watchable as possible? Well, here are a few tiny innovations that were inspired by that quandary
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This is a commissioned podcast which is published according to our yumminess policy

BRAND CAST There’s sooooooo much talk and excitement over ethical brands and branding these days. In fact, fewer and fewer conversations seem to be able to avoid the issue
And as Dave Cobban mentioned in an earlier podcast, the FTSE 4 Good Index seems to be outpacing its mainstream counterpart, suggesting that ethically-driven brands and enterprises are actually very good business
In this, the first of a series of BrandCasts produced for GfK NOP, Chris Davis hosts an engaging discussion on the issues involved in creating and sustaining ethical brands. He’s joined by sustainability consultant and best-selling author Julia Hailes MBE, and Zoe Morgan from the Co-op, 2007 winner of the most ethical UK brand gong
This podcast was commissioned and content driven by GfK NOP. We have featured it because of its value and the fact that ResearchTalk had editorial control over the editing
Listen to other podcasts featuring Julia Hailes
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This is a commissioned podcast which is published according to our yumminess policy
BACK TO BASICS 
The renowned marketing Professor Patrick Barwise is a relatively rare animal, an academic with commercial instinct and pragmatism. Here he talks to Michael Warren about the ramifications of his two most recent books, ‘Simply Better’ (which won the American Marketing Association’s 2005 prize for the best recent book in marketing), and one that he is currently writing with the working title: ‘Customer Insights - Beyond Market Research’. His ability to cut through marketing myths, hype and meaningless jargon using solid reasoning reinforces his position as one of the industry’s most valued thought-leaders
Listen to other podcasts featuring Patrick
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Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine
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Sponsored by 

Our team of brand specialists tell us what’s hot in branding, why they love the iPod brand, and why staff need to live the brand and product experience to maximise brand effectiveness. Markets mentioned: drinks, electronics, financial, Internet, retail, social media, telecoms
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This JuiceCast has been produced by ResearchTalk for BrainJuicer. BrainJuicer’s Chief Juicer, John Kearon, has kindly allowed us to host the podcast as a service to the community, to stimulate debate and innovation
Sponsored by 

Aimed at managers and HR folks, Anna Farmery and Daniel Wain take us through some practical ways in which to help employees better engage with their employer brand and hence realise their full passion and potential. As a former HR director and someone who is passionate about this issue, as evidenced by her excellent blog and podcasts, there’s no better source than Anna for this valuable advice. And in his inimitable style, Daniel shares his views, tips and initiatives from RI
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GUEST Kirsty Fuller, co-Founder and Chairman of the world’s largest qualitative consultancy, Flamingo International
TOPICS The new paradigm in branding (Jay-Z and Budweiser, co-creation, authenticity); The benefits of using intuition in research vs. being strictly evidence-based; EXCLUSIVE: Japan office coming soon
NOTABLE MENTIONS Andy Dexter, Apple, Budweiser, Chris Arning, Def Jam, Digg, Edny Tappy, Fiona Blades, Illuminas, Innocent, iPod, James Parsons, Jay-Z, Kate Moss, Levi, Maggie Collier, MySpace, Nike, Reebok, Simon Lidington, Top Shop, Truth Consulting, Walkman, YouTube
Music Brother Love and Martha Redbone from the PMN
Series:MarketingTalk Series:AdTalk
Series:Weekly