Feb 16, 2009 0
How Retailers are Surviving the Downturn
Our article in the Feb ‘09 edition of ESOMAR’s Research World. Grab your copy here.
How a passionate focus on value along with other basic approaches are helping retailers to survive and thrive during the downturn.
My, oh my, how things have unravelled.
Back in September, Research World looked at the impact of the downturn and the focus was on the collapse of financial organisations.
But now the focus has shifted to collapsing retailers, among them household names such as Circuit City in the US and Woolworths in the UK, one of the world’s oldest retailers.
What’s more, “Ten chains ‘face closure’ in 2009” declares a headline from a UK consultancy as a dismal prelude of the carnage to come.
In this Darwinian environment, retailers need to adapt or face the real prospect of death.
Read the rest of this entry »
Part of our occasional Best of the Podosphere (BoP) series
The fact that companies like Toyota and Tesco and Proctor & Gamble in many of its categories have shown that you can in fact keep improving delivery on the basics, shows that it’s not just a commodity…
The renowned marketing Professor Patrick Barwise is a relatively rare animal, an academic with commercial instinct and pragmatism. Here he talks to Michael Warren about the ramifications of his two most recent books, ‘Simply Better’ (which won the American Marketing Association’s 2005 prize for the best recent book in marketing), and one that he is currently writing with the working title: ‘Customer Insights – Beyond Market Research’. His ability to cut through marketing myths, hype and meaningless jargon using solid reasoning reinforces his position as one of the industry’s most valued thought-leaders
The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it
Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His 
Our team of brand specialists tell us what’s hot in branding, why they love the iPod brand, and why staff need to live the brand and product experience to maximise brand effectiveness. Markets mentioned: drinks, electronics, financial, Internet, retail, social media, telecoms
Aimed at managers and HR folks, Anna Farmery and Daniel Wain take us through some practical ways in which to help employees better engage with their employer brand and hence realise their full passion and potential. As a former HR director and someone who is passionate about this issue, as evidenced by her excellent blog and podcasts, there’s no better source than Anna for this valuable advice. And in his inimitable style, Daniel shares his views, tips and initiatives from RI
Podcasts
