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Truth in Advertising

The Truth in Ad. Sales

Series:MarketingTalk Series:AdTalk

Note sure if any of these ads. are fake but they are funny (note that VW owns Audi and Bentley). Think of it as brands having an open conversation, or perhaps a shouting match!
Series:MarketingTalk Series:AdTalk

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Just back from a short trip – and definitely glad I didn’t see this out the window!

We’ve just finished some paid work for BrainJuicer at a recent trade show which will, over the next few weeks, pop up on their site. Chief Juicer John Kearon gave us complete freedom to capture whatever we thought interesting, including conversations with competitors – how brave, how refreshing!

Anyway, one thing we noticed as we stalked the stands was that many visitors simply wanted a basic intro to that company. So we thought we’d film BrainJuicer’s short ‘what we do/what we’re all about’ spiel for their website. It’s only 4mins, go ahead and watch below if you’re interested.

But here’s the really interesting bit: it’s easy to produce, fast and free to upload, and you, yes you, can do it yourself. Specifically, Jim Rimmer, BrainJuicer’s UK MD, never prepared for this filming – we simply asked if he was game and he obliged and nailed it in one take. And later that evening we got the clip uploaded to YouTube, all within 30mins!

It’s not broadcast quality, but then again it doesn’t need to be. And for those who want a short, no nonsense intro, it should do the trick.

We hope more agencies follow suit and start using multimedia to tell their story and say what’s different about them. So, what’s your excuse for not trying this?

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A while back we published the Life and Death podcast in which John Kearon made a heartfelt plea for an email to support a very worthy cause, and something in the interests of the whole industry.

Was John asking for money? No. Was he asking for any sort of commitment? No. He was merely hoping for an email from listeners saying ‘I support this cause’.

Simple? Well, we thought so. But something clearly went gone wrong. Because, out of the hundreds of listeners we received only a couple of replies.

So, by way of constructive feedback we’d like to know where we failed. Please leave a comment (click on the word ‘Comments’ under the heading) or email us at letmetalk *at* gmail *dot* com (of course replacing *at* with ‘@’ and *dot* with ‘.’). Thanks.

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Now you can limit your Google search to just the world’s MR websites! This is a work-in-progress from ResearchTalk, we hope you find it useful over time. Read the rest of this entry »

We’d like to take this opportunity to thank our growing base of listeners for giving us your attention. Although we offer our content free, we appreciate that you pay us in a far more valuable way: with your time. Our gratitude also goes to the increasing band of evangelists including those who give us link love (the hip term for linking to us)