GUEST POST  Alex Burmaster, Nielsen//NetRatings
The recent furore around the ‘death of the page view’ certainly seems to have put the publishing and ad worlds in a collective spin. The metric that has been held, dearly or not, as the most relevant gauge of the advertising opportunity online has come under threat and everyone is scrambling to make sense of what happens now?

As a measurement company it has sometimes been difficult to engage publishers, advertisers or agencies on measuring ad opportunities and user engagement online beyond the page view. However, the increasing take-up of streamed content and Web 2.0 technologies has certainly changed things in this regard.

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If you’re popping to the MRS Conference next week, why not try out the first ever Research Fringe event.

Brought to you by the radical Research Liberation Front (disclosure: we’re founder members), it’s not for those into long, boring seminars, unoriginal thinking, or uninspired debate. Lee McEwan has a great summary

Few companies have a culture of ‘doing right by their customers’. But we heard this phrase the other day during the UK fuel contamination fiasco when, after being confronted by credible evidence that their fuel was indeed causing large numbers of cars to malfunction, something they initially denied, Tesco used the phrase to characterise its intended response.

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If you’re unfamiliar with meme trackers, they are to blogs what Google News is to mainstream news. That is, meme trackers help summarise key conversations in the blogosphere.

They’re a great time saver and we always look at them first before exploring individual blogs where necessary. We like Digg, Tech Meme and Tailrank.

But with our passion for marketing and market research, wouldn’t it be cool if we could have specialist meme trackers? Well, we may have a solution. The following are still in beta so drop us a note with any suggestions etc. But have a go and hopefully you’ll be better informed in less time. Enjoy!

MR BlogTrack
Marketing BlogTrack

above are also listed on the ‘useful’ links section of the sidebar
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WARNING: Not office safe
Truth in Advertising

The Truth in Ad. Sales

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