PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING

Archive for the ‘Biz development’ Category


SmallBizPod: Cold Calling

Mar 14, 2007 Author: ResearchTalk | Filed under: Biz development, Entrepreneurism

Alex Bellinger, SmallBizPodPart of our occasional Best of the Podosphere (BoP) series

This podcast is part of the excellent and inspirational SmallBizPod series aimed at small businesses (actually, much of their content is pretty useful to businesses of any size). In this episode, smooth host Alex Bellinger covers the topic of cold calling with specialists Mike O’Hara and Greg Grimer

“Mike and Greg have sold over the phone to corporate customers in Wall Street, so they know a thing or two about how to make a successful sales call.”

 STARRING 

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SkillsTalk: Relationships vs. Transactions

Nov 18, 2006 Author: ResearchTalk | Filed under: Biz development, HR, Skills

David MaisterPart of our occasional Best of the Podosphere (BoP) series

This podcast talks about how to create true business relationships (for long-term loyalty), as opposed to ones that result in transactions (i.e. one-night stands). It’s alot easier said than done, so listen to David Maister’s compelling brand of common sense. A must-listen for all managers

This podcast is part of an excellent and popular series by business author and management consultant David Maister, widely acknowledged as one of the world’s leading authorities on the management of professional service firms

 STARRING 

 USEFUL LINKS 

Many thanks to David for granting us permission to host this podcast
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Weekly Show 8: B2B International

Sep 10, 2006 Author: ResearchTalk | Filed under: Biz development, Entrepreneurism, Online, Social media

Paul Hague, B2B International

 GUEST  Researcher, prolific author, entrepreneur, blogger and podcaster Paul Hague, co-founder and Director, B2B International

 TOPICS  Rationale for copious writing; TNS and other non pure-plays struggle in online research; pharmaceutical and medical research; report from the Marketing Week MR Forum by Tim Williams, ICG; challenges with startup #2; business benefits achieved from blogging and podcasting; new B2B Intl office in China

 NOTABLE MENTIONS  AQR, B&MR, Chrissie Hague, Ciao, Dunlop Rubber, dunnhumby, Fiona Jack, Greenfield Online, Harris Interactive, Julia Cupman, Martin Hayward, MRS, Nick Hague, Tesco Clubcard, TNS, YouGov

Music Brother Love and Little Thom from the PMN

Series:Weekly

 
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Weekly Show 6: Spring Research

Aug 27, 2006 Author: ResearchTalk | Filed under: Biz development, Mobile, Recruitment, Social media, Techniques

Stephen Phillips, Spring Research

 GUEST  Stephen Phillips, founder and Managing Partner, Spring Research

 TOPICS  Research via mobiles; the social media/networking revolution; audio comments from Ruth McNeil (Response Consulting) and Darren Noyce (SKOPOS); making multimedia presentations the norm; effective business development; overcoming recruitment challenges

 NOTABLE MENTIONS  AMI Group, Amnesty International, Bebo, Buzzmetrics, ESOMAR Congress, Jeremy Bullmore, Moët Hennessy, MRS Conference, MySpace, Paris Hilton, Synovate, ToLuna, Tuned In, Unilever, WOMMA, Xbox, YouTube

Music 2006 Pl@stic Soul and The Clintons from the PMN

Series:Weekly

 
 Standard Podcast [24:56m]: Play Now | Play in Popup | Download

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