ResearchTalk

Panel discussion:

• Johnny Vulkan, Anomaly NYC
• Tom Savigar, The Future Laboratory
• Reuben Steiger, Millions of Us
• Cameron Saunders, Channel 4
• Miguel Fluxa Orti, Camper
• Jon Kamen, @radical.media
• Mark Tutssel, Leo Burnett
• Paul Kemp-Robertson, Contagious magazine (host)

19mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Coverage

• Transparency, authenticity, confidence, trust
• Losing control of the ‘conversation’
• Taking risks, experimentation
• Delivering rewarding stories, ideas, advertising
• Getting teens used to paying for music, new business models
• The age of collaboration
• Old media, new media: it’s just media

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Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

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Cameron Saunders, Head of Marketing (digital) at Channel 4 TV, and Mark Tutssel, Chief Creative Officer at Leo Burnett Worldwide, chat about…

• The controversial Channel 4 documentary The Great Global Warming Swindle
• Earth Hour
• The John West salmon viral ad.
• How 4oD is performing (4oD is Channel 4’s online on-demand service)
• Whether UK brands are as experimental as US brands

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Jeff Kaplan and David Shackley, both from AOL’s central marketing team, chat about…

• The online-only Mark Burnett-produced show Gold Rush
• Consumer-generated content
• Performance of AOL properties
• Evolution of video search service Truveo

6mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Rishad Tobaccowala, CEO Denuo and Chief Innovation Officer, Publicis, chats about…

• The business importance of authenticity
• Why PR agency Edelman’s reputation suffered in the Wal Mart undisclosed blogger fiasco
• Three big media trends he’s seeing including the shift to on-demand, the participatory culture, and the shift from segmentation to reaggregation
• Why he’s ’short’ on Google’s ability to monetize YouTube and ‘long’ on Yahoo’s future

8mins | Recorded @ Wildfire ‘07 | More podcasts in this series

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Series:MarketingTalk Series:AdTalk

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 PLANNER TALK  Four seasoned ‘planners’ discuss major developments in online and consumer generated media as attention shifts from conventional to PC-based viewing and interaction. The panel represents a diverse range of opinion and expertise from host Fiona Blades, a planner by background and now head of her own research firm, to the omnipresent planner John Griffiths, ad. agency research head Lee McEwan, and senior researcher Beverly Clarke who works for one of the UK’s largest and newest media groups, Virgin Media

Listen to other podcasts featuring Fiona and John

 STARRING 

• Beverly Clarke, Associate Director of Insight, IDS (part of Virgin Media)
• Fiona Blades, Managing Partner, MESH Planning (host)
• John Griffiths, Planning Above and Beyond
• Lee McEwan, Director of Research Services, Leo Burnett (blog)

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The assumption is that by-and-large, individuals make decisions on their own. My Herd point-of-view is that people influence each other, often without realising it

Mark Earls’ latest contribution to life, the universe and everything is gaining traction. His new book rethinks how people make decisions and discovers as a result that much of current research practice is fundamentally flawed in its assumptions and interpretation of consumer behaviour. Quite fitting for this self-styled ‘Contrarian’. The book provides psychology underpinning for many recent phenomena such as social networking, engagement, conversations, ethnography, blogging and predictive markets by showing how we act as groups and not individually. Part of our monthly column for ESOMAR’s Research World magazine

 STARRING 

• Mark Earls, author, Herd: How to Change Mass Behaviour by Harnessing Our True Nature, Head Honcho, Herd Consulting

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 EXCLUSIVE  A special in which four specialists cover some hot topics in media and advertising. Nick Mawditt tells us how business cable channel CNBC Europe is successfully adjusting to the new media landscape with the aim of becoming “media neutral”. Philip Preston and Paul Flatters see a bright future for local newspapers despite dangerous declines in national newspaper circulation. And Sarah Pearson reveals an ethnographic study that pours cold water on the notion that PVR (personal video recorder) users skip advertising – say what?

 STARRING 

• Nick Mawditt, Director of Research, CNBC Europe
• Philip Preston, Director of Marketing, Archant Norfolk
• Paul Flatters, Chief Executive, Future Foundation
• Sarah Pearson, ACB

Recorded live at the Euro MR Event 2006

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“We’ve had two years of change [in MR], my guess is we’ve got another 25 to come…” (Ray Poynter)
 

 EXCLUSIVE  Brand Strategy magazine’s Ruth Mortimer talks about some hot issues in branding such as co-creation and branded content. Ray Poynter talks tech trends. And FDS’s new co-owner and MD, Charlotte Cornish, on the extraordinary story behind her acquisition of FDS

 STARRING 

• Ruth Mortimer, Editor, Brand Strategy Magazine
• Ray Poynter, Director, Virtual Surveys, and Head, The Future Place
• Charlotte Cornish, MD, FDS and Director, Munro Global

Recorded live at ESOMAR CONGRESS 2006

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