ResearchTalk

Earlier today we tweeted this Prezi presentation on alternatives to PowerPoint/Keynote for researchers that Tim Macer gave at a recent ASC conference.

It proved a popular link, so we thought we’d turn the presentation into an audio slideshow (just to see how well it would come out). The result is above, it’s only 5mins long so enjoy! A larger version is available on our YouTube page. Or you can revert to the original Prezi version.

That was the intriguing notion being discussed by Annelies Verhaeghe of Insites Consulting at the recent Cloud of Knowing meetup.

As John puts it:

[In the Insites study] bloggers were asked to provide images of what they perceived to be cool at a music festival they were attending. Researchers, marketing experts and 4 different types of crowds were then given the task of evaluating these and providing perceptions of their own. The bloggers then graded these in terms of the insights they generated. The 4 different types of crowd included those who were at the festival and also those who were not. And those who knew the bloggers and those who did not. The result showed that crowds appeared to be a better source of insight. And that the most fruitful crowd was one familiar with the context (ie present at the festival) and unfamiliar with the blogger (at several degrees of separation). A fascinating paper which has given Insites a way to use crowds to increase insight generation (they claim) by 200%!

Watch the video to discover what Annelies found.