Mar 26, 2010
ARF Re:think ‘10: Chief of Culture
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(Pic c/o rooreynolds on Flickr)
In the second of three audio podcasts recorded live at ARF Re:think ‘10, we chat with anthropologist Grant McCracken.
Grant trained as an anthropologist (Ph.D. University of Chicago), has been featured on the Oprah Winfrey Show. He started the Institute of Contemporary Culture at the Royal Ontario Museum, where he did the first museum exhibit on youth cultures. He has taught anthropology at the University of Cambridge, ethnography at MIT, and marketing at the Harvard Business School.
He recently published his third book, Chief Culture Officer, in which he argues that the time has come to elevate cultural understanding within organisations as part of both an offensive and defensive strategy.
We chat about the key themes in the book and are kindly joined by researcher Steve Gentile of Think Tank NYC, someone who I roped into the conversation once I heard that he had actually read Grant’s book 
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