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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Mobile Research Conference 2010 (1/2)

MRC 2010

 

     
Paul Berney of the MMA probably said it best: giving the keynote at the Globalpark-sponsored 2010 Mobile Research Conference, he said that 2009 turned out to be the year that mobile became a serious consumer internet access device. But then he also said he wasn’t going to be held to that proclamation given how premature the prediction turned out in previous years!

Around 100 folks turned up for the two-day, well-organised event in London for what I believe was a meaty feast of the useful and practical. And there was good Wifi so lots and lots of tweeting (apparently nine tweets/min at one stage).

We took advantage of the Wifi to post these five podcast chats in almost real-time – hope the many hundreds who listened to these on the day felt the speedy upload was useful.

 
 THE STATE OF THE MOBILE INTERNET (Paul Berney, Mobile Marketing Association) [14:19m]: Play Now | Play in Popup | Download

 
 HOW GOOGLE USES MR (Mario Callegaro, Google) [4:32m]: Play Now | Play in Popup | Download

 
 WHY COCA-COLA LOVES MOBILE RESEARCH TOOLS (Linda Neville, Coca-Cola and Heval Ceylan, Mesh Planning) [15:00m]: Play Now | Play in Popup | Download

 
 CONFERENCE WRAP-UP (Manfred Mareck, Writer and Tom De Ruyck, InSites Consulting) [18:05m]: Play Now | Play in Popup | Download

 
 WHAT NEXT IN PIONEERING MOBILE RESEARCH? (Liz Nelson and Liam Corcoran, Fly Research) [14:13m]: Play Now | Play in Popup | Download


See here for audio from two of the panel discussions.


In the next few days we’ll add links to blogger commentaries:

Related posts:

  1. Mobile Research Conference 2010 (2/2)
  2. The State of Mobile Advertising

Category: Mobile, Mobile Research Conf

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2 Responses

  1. [...] blog more with some things that caught our eye. But first, in what’s becoming a tradition, here’s a wrap-up chat with three fellow delegates in which we talk highlights, learnings, [...]