ResearchTalk

John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples’ innate social abilities to comment on the behaviour of others.

A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

More videos from this event here.

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2. Faris Yakob: Be Nice or Leave!
3. ESOMAR ‘08 keynotes on keeping pace with change
4. BrainJuicer’s Innovation Conference
5. Euro MR Event 1: Re-inventing Research