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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Ethnography: A primer

We filmed this at a recent AQR ethnography training event.

It’s 15mins of edited highlights featuring useful tips and rich examples, drawn from a jam-packed 3-hour* training session run by ethnography expert Siamack Salari (of EverydayLives) and semiotics expert Greg Rowland (of Greg Rowland Semiotics). Enjoy!

You can also find a brief writeup of the event here.

More AQR coverage here.

* In fact the training ran all day, the bit we didn’t show was the half-day devoted to worked examples with full delegate participation

Related posts:

  1. Ask-the-Experts: Ethnography 101
  2. A surprising revelation via user-generated ethnography
  3. Digital Ethnography or Voyeurism?

Category: AQR, Culture, Ethnography, Semiotics

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2 Responses

  1. kevin says:

    Great talk – and very nicely produced film!

  2. ResearchTalk says:

    Cheers, Kevin.