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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Mark Earls: Copy, Copy, Copy

Mark Earls, author of Herd, talks about why copying is the important new paradigm for encouraging behavioural change.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

More videos from this event here

Related posts:

  1. Faris Yakob: Be Nice or Leave!
  2. John Kearon: From Me to We Research
  3. Mark Earls: The ‘We’ is Mightier than the ‘I’
  4. BrainJuicer’s Innovation Conference
  5. ESOMAR Award Winners – As Featured Here!

Category: BJ Fest, Innovation, Social media

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