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Mark Earls: Copy, Copy, Copy

Jun 30, 2009 Author: ResearchTalk | Filed under: BJ Fest, Innovation, Social media

Mark Earls, author of Herd, talks about why copying is the important new paradigm for encouraging behavioural change.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009 (disclosure: we produced the vid).

More videos from this event here

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