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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Digital Ethnography or Voyeurism?

iWant

The beauty of the internet for those keen to understand consumer needs and desires is that people naturally express these in social networks and other social media.

iWant is a simple, experimental tool we’ve built to mine this info from the twitter stream. Give it a spin if you dare :)

Series:AdTalk
Series:MarketingTalk

Related posts:

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  2. A surprising revelation via user-generated ethnography
  3. Ask-the-Experts: Ethnography 101
  4. Ethnography: A primer
  5. Channel 4 & The Great Global Warming Swindle

Category: Ethnography, Trends, Visualization, Widget

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