Comments on: We’re Giving Away a New Marketing Book

By: ResearchTalk

ResearchTalk — Sat, 07 Jun 2008 07:01:45 +0000

The giveaway has now finished so thanks for all the submissions, including the emailed ones. Look out for a blog post in around a week’s time with details of the winning entry.

By: becky lewis

becky lewis — Fri, 06 Jun 2008 17:07:30 +0000

I would love this book! I’m managing a small team in a growing agency. We’ve got a couple of junior members of the team and I’m keen for them to absorb as much about the industry as possible. Just think they could read this rather than having to listen to me tell them all about the marketing and how MR fits in and what clients really want and think…. And I would be helping to deliver excellent, well rounded researchers into the community..

And I have a pretty smile..

By: barbara spada

barbara spada — Wed, 04 Jun 2008 19:13:37 +0000

after the persistent brainwash involved in researching for an agency believing mainly in its own learnings, I could benefit from the pleasure of enlightning my pairs’ minds with something diverse.

By: Michele Sohn

Michele Sohn — Wed, 04 Jun 2008 06:07:29 +0000

Here in South Africa text books are insanely expensive: the exchange rate, together with high import taxes, make purchasing text books onerous. My students and clients both look forward to anecdotal instances to bring the theory to life. I am sure that this would help.

By: Simon Young

Simon Young — Wed, 04 Jun 2008 02:44:08 +0000

This book would excite the pants off me. I kind of forgot to go to university and get a marketing degree, and when I thought of it years later, my years of journalism for NZ Marketing Magazine had given me a pretty strong insight anyway.

Sometimes, though, it’s great to fill in the gaps that experience haven’t filled in. This sounds like a fantastic resource for doing this.

Also, as a social media consultant, it would be great to have case studies to back up - or challenge - my points of view.

And as a journalist, blogger and influential Twitterer, I’d be sure to let the world know about this book. Highly relevant.

By: KH Yap

KH Yap — Wed, 04 Jun 2008 01:10:33 +0000

As a Chartered Marketer who has invested 12 spam years of time in market research, continuous learning and skill upgrading are very essential process to stimulate new ideas, creativities, strategic tools and so forth to benefit my clients.

I continuously review, hunt and sponge on possible materials that could benefit my clients for their ultimate marketing chronology. Thus, this book may not only end up on my desk but also could eventually landed on my clients’ ones too!

We at Cimigo Vietnam love BOOOOOKS!

By: Tim Schadenberg

Tim Schadenberg — Tue, 03 Jun 2008 23:00:57 +0000

I am highly curious about the contents of this book. According to the microsite this is a great piece of literature for students beginning their conversion to becoming marketeers. As a communcation student my field of expertise somewhat overlaps with cognitive/social psychology, market/segmentation research (this blog is great but I would greatly appreciate it if posts are on a more regular basis) and yes, marketing.
By reading this book I hope to gain more insight how to put marketing to practice in our Negroponte world. Oh, before I forget, I will of course rate it on Amazon so other people can also pick this one up!

By: Graham Soult

Graham Soult — Tue, 03 Jun 2008 22:47:01 +0000

My colleagues would be delighted if I won this book, as it would help me be able to talk about segmentation, branding and the marketing mix just as confidently as they already can! Four Ps? Yes please!

By: Heba EL Abrak

Heba EL Abrak — Tue, 03 Jun 2008 21:30:54 +0000

I have been involved lately in Marketing communication activities so this book is going to help me first understand how I can use Marketing reseach, which is my main field in Marketing, and I will be able to set my action plans more on theories rather than trial and error.

Thank you for this wonderful idea

By: Aneesh Laiwala

Aneesh Laiwala — Tue, 03 Jun 2008 21:22:48 +0000

I think this book would definitely be a great read and enhance your knowledge base. Look forward to reading it.

By: Rick Frank

Rick Frank — Tue, 03 Jun 2008 21:07:23 +0000

I work in a heavily technical company (much programming, little background to the tasks) and would like to encourage my group of techies to learn more about other aspects of marketing & marketing research. Having such a book in the office would be a great resource.

By: ResearchTalk

ResearchTalk — Tue, 03 Jun 2008 16:10:53 +0000

Thanks Gary and Jody for your submissions

By: Jody Frost

Jody Frost — Tue, 03 Jun 2008 13:44:47 +0000

Sounds like a great book to help empathize with my clients and improve my understanding. Like Gary I am an avid reader of marketing texts and feel that this book would help improve my understanding.

By: Gary Bembridge

Gary Bembridge — Fri, 30 May 2008 07:26:34 +0000

I am an avid reader of new content and books on marketing and so this book appeals. I would love to get the free copy and will, as I do with new books, review and comment on my blog! Gary