book

UPDATE: This giveaway has finished
Through the fine folks at Oxford University Press, we’re giving away a free copy of their new, 800+ page tome simply called Marketing, authored by Paul Baines, Chris Fill and Kelly Page.

Aimed at marketing and business students, we think it has a much broader utility as a reference tool for agencies, e.g. when putting together those clever sounding pitches!

Having studied from marketing texts many moons ago, it seems very practical, being chock full of ‘marketing’ insights that showcase contemporary brands, scenarios and memes.

You can learn more through the excellent microsite, which includes sample chapters and video chats between the authors explaining how they developed the book.

Here’s the Amazon page so you can see how valuable this is: US, UK.

Right, now for the giveaway. This is open to every member of the ResearchTalk/ MarketingTalk/ AdTalk community (OUP confirm they’ll snail mail to anywhere in the world).

All you need to do is leave a comment in this blog post, or email us at letmetalk@gmail.com, saying why you’d benefit most from receiving the book. We’re open to giving it away to absolutely anyone in our community - agencies, students, or other - simply convince us that you’d benefit most from it, so be creative and sincere.

    Other rules
  • deadline for entries is midnight (US PST), Fri Jun 6th 2008, so don’t hang around
  • OUP is giving away one copy of the book
  • you must supply your accurate full name and email address with your entry (this is the way we’ll get in touch if you win)
  • maximum one entry per person
  • judges decision is final
  • we reserve the right to cancel the giveaway at any stage, or to extend it
  • E&OE

We’re new to this giveaway thing so if we’re missing any important rules then do tell :)

Series:AdTalk
Series:MarketingTalk