May 29, 2008
We’re Giving Away a New Marketing Book
UPDATE: This giveaway has finished
Through the fine folks at Oxford University Press, we’re giving away a free copy of their new, 800+ page tome simply called Marketing, authored by Paul Baines, Chris Fill and Kelly Page.
Aimed at marketing and business students, we think it has a much broader utility as a reference tool for agencies, e.g. when putting together those clever sounding pitches!
Having studied from marketing texts many moons ago, it seems very practical, being chock full of ‘marketing’ insights that showcase contemporary brands, scenarios and memes.
You can learn more through the excellent microsite, which includes sample chapters and video chats between the authors explaining how they developed the book.
Here’s the Amazon page so you can see how valuable this is: US, UK.
Right, now for the giveaway. This is open to every member of the ResearchTalk/ MarketingTalk/ AdTalk community (OUP confirm they’ll snail mail to anywhere in the world).
All you need to do is leave a comment in this blog post, or email us at letmetalk@gmail.com, saying why you’d benefit most from receiving the book. We’re open to giving it away to absolutely anyone in our community – agencies, students, or other – simply convince us that you’d benefit most from it, so be creative and sincere.
- Other rules
- deadline for entries is midnight (US PST), Fri Jun 6th 2008, so don’t hang around
- OUP is giving away one copy of the book
- you must supply your accurate full name and email address with your entry (this is the way we’ll get in touch if you win)
- maximum one entry per person
- judges decision is final
- we reserve the right to cancel the giveaway at any stage, or to extend it
- E&OE
We’re new to this giveaway thing so if we’re missing any important rules then do tell 
Series:AdTalk
Series:MarketingTalk
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I am an avid reader of new content and books on marketing and so this book appeals. I would love to get the free copy and will, as I do with new books, review and comment on my blog! Gary
Sounds like a great book to help empathize with my clients and improve my understanding. Like Gary I am an avid reader of marketing texts and feel that this book would help improve my understanding.
Thanks Gary and Jody for your submissions
I work in a heavily technical company (much programming, little background to the tasks) and would like to encourage my group of techies to learn more about other aspects of marketing & marketing research. Having such a book in the office would be a great resource.
I think this book would definitely be a great read and enhance your knowledge base. Look forward to reading it.
I have been involved lately in Marketing communication activities so this book is going to help me first understand how I can use Marketing reseach, which is my main field in Marketing, and I will be able to set my action plans more on theories rather than trial and error.
Thank you for this wonderful idea
My colleagues would be delighted if I won this book, as it would help me be able to talk about segmentation, branding and the marketing mix just as confidently as they already can! Four Ps? Yes please!
I am highly curious about the contents of this book. According to the microsite this is a great piece of literature for students beginning their conversion to becoming marketeers. As a communcation student my field of expertise somewhat overlaps with cognitive/social psychology, market/segmentation research (this blog is great but I would greatly appreciate it if posts are on a more regular basis) and yes, marketing.
By reading this book I hope to gain more insight how to put marketing to practice in our Negroponte world. Oh, before I forget, I will of course rate it on Amazon so other people can also pick this one up!
As a Chartered Marketer who has invested 12 spam years of time in market research, continuous learning and skill upgrading are very essential process to stimulate new ideas, creativities, strategic tools and so forth to benefit my clients.
I continuously review, hunt and sponge on possible materials that could benefit my clients for their ultimate marketing chronology. Thus, this book may not only end up on my desk but also could eventually landed on my clients’ ones too!
We at Cimigo Vietnam love BOOOOOKS!
This book would excite the pants off me. I kind of forgot to go to university and get a marketing degree, and when I thought of it years later, my years of journalism for NZ Marketing Magazine had given me a pretty strong insight anyway.
Sometimes, though, it’s great to fill in the gaps that experience haven’t filled in. This sounds like a fantastic resource for doing this.
Also, as a social media consultant, it would be great to have case studies to back up – or challenge – my points of view.
And as a journalist, blogger and influential Twitterer, I’d be sure to let the world know about this book. Highly relevant.
Here in South Africa text books are insanely expensive: the exchange rate, together with high import taxes, make purchasing text books onerous. My students and clients both look forward to anecdotal instances to bring the theory to life. I am sure that this would help.
after the persistent brainwash involved in researching for an agency believing mainly in its own learnings, I could benefit from the pleasure of enlightning my pairs’ minds with something diverse.
I would love this book! I’m managing a small team in a growing agency. We’ve got a couple of junior members of the team and I’m keen for them to absorb as much about the industry as possible. Just think they could read this rather than having to listen to me tell them all about the marketing and how MR fits in and what clients really want and think…. And I would be helping to deliver excellent, well rounded researchers into the community..
And I have a pretty smile..
The giveaway has now finished so thanks for all the submissions, including the emailed ones. Look out for a blog post in around a week’s time with details of the winning entry.