Comments on: Forrester: The Connected Agency http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/ PODCASTS AND MORE TO INSPIRE FOLKS IN MARKETING, MARKET RESEARCH, PLANNING & ADVERTISING Fri, 21 Nov 2008 20:44:19 +0000 http://wordpress.org/?v=2.5 By: E. David Zotter http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/#comment-7812 E. David Zotter Tue, 19 Feb 2008 14:59:30 +0000 http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/#comment-7812 Great podcast! One thing is clear; the media landscape is shifting dramatically….. making some …even folks like Modem look Jurassic in many respects. Mass media is becoming less relevant every day. BTW, I know the first place everyone thinks of for 'engaging communities' and ‘facilitating conversations’ is ONLINE...however, there is much happening OFFLINE or with hybrid approaches. For example, there is one 'experiential' marketing group doing some of this already... http://www.passageevents.com/ Wearing my researcher hat, I was interested to see that this group is doing quite a bit of MR within the event/in-person/individualized marketing realm....even going as far as forming online panels on top of the offline consumer participation and community interactions, etc, etc, etc.... the really crazy part (to me) is that this offline interaction/communication is continuing online…. things are evolving faster than any of us can imagine. Kind regards to all, E. David Zotter Great podcast! One thing is clear; the media landscape is shifting dramatically….. making some …even folks like Modem look Jurassic in many respects.
Mass media is becoming less relevant every day.

BTW, I know the first place everyone thinks of for ‘engaging communities’ and ‘facilitating conversations’ is ONLINE…however, there is much happening OFFLINE or with hybrid approaches. For example, there is one ‘experiential’ marketing group doing some of this already… http://www.passageevents.com/
Wearing my researcher hat, I was interested to see that this group is doing quite a bit of MR within the event/in-person/individualized marketing realm….even going as far as forming online panels on top of the offline consumer participation and community interactions, etc, etc, etc…. the really crazy part (to me) is that this offline interaction/communication is continuing online…. things are evolving faster than any of us can imagine.

Kind regards to all,
E. David Zotter

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