Comments on: Forrester: The Connected Agency http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/ DATA-DRIVEN INSPIRATION Wed, 20 Oct 2010 14:27:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Social media is not your marketing strategy http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/comment-page-1/#comment-12209 Social media is not your marketing strategy Wed, 11 Nov 2009 08:11:25 +0000 http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/#comment-12209 [...] – or client – centric. This is putting the community first. I’d recommend you listen to this podcast with Mary Beth-Kemp , co-author of the report for an interesting discussion on this. There’s [...] [...] – or client – centric. This is putting the community first. I’d recommend you listen to this podcast with Mary Beth-Kemp , co-author of the report for an interesting discussion on this. There’s [...]

]]> By: E. David Zotter http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/comment-page-1/#comment-7812 E. David Zotter Tue, 19 Feb 2008 14:59:30 +0000 http://www.researchtalk.co.uk/rt/2008/02/18/forrester-the-connected-agency/#comment-7812 Great podcast! One thing is clear; the media landscape is shifting dramatically….. making some …even folks like Modem look Jurassic in many respects. Mass media is becoming less relevant every day. BTW, I know the first place everyone thinks of for 'engaging communities' and ‘facilitating conversations’ is ONLINE...however, there is much happening OFFLINE or with hybrid approaches. For example, there is one 'experiential' marketing group doing some of this already... http://www.passageevents.com/ Wearing my researcher hat, I was interested to see that this group is doing quite a bit of MR within the event/in-person/individualized marketing realm....even going as far as forming online panels on top of the offline consumer participation and community interactions, etc, etc, etc.... the really crazy part (to me) is that this offline interaction/communication is continuing online…. things are evolving faster than any of us can imagine. Kind regards to all, E. David Zotter Great podcast! One thing is clear; the media landscape is shifting dramatically….. making some …even folks like Modem look Jurassic in many respects.
Mass media is becoming less relevant every day.

BTW, I know the first place everyone thinks of for ‘engaging communities’ and ‘facilitating conversations’ is ONLINE…however, there is much happening OFFLINE or with hybrid approaches. For example, there is one ‘experiential’ marketing group doing some of this already… http://www.passageevents.com/
Wearing my researcher hat, I was interested to see that this group is doing quite a bit of MR within the event/in-person/individualized marketing realm….even going as far as forming online panels on top of the offline consumer participation and community interactions, etc, etc, etc…. the really crazy part (to me) is that this offline interaction/communication is continuing online…. things are evolving faster than any of us can imagine.

Kind regards to all,
E. David Zotter

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