9mins

 STARRING 

• Max Kalehoff, previously VP Marketing with Nielsen Online and now VP Marketing with Clickable. He blogs here

Max’s career to date has covered internet measurement (Media Metrix, comScore), WoM and CGM (Nielsen Buzzmetrics). He’s a well known and respected marketing blogger and is passionate about making advertising compelling and relevant (so much so that he moved to online advertising firm Clickable shortly after this conversation).

The conversation covers Max’s views on engagement, defensive branding and, increasingly an issue, the trade-off between advertising-driven business models and consumer privacy, a la Facebook’s Beacon and Google’s purchase of DoubleClick.

BTW, Max and I briefly met at Nielsen’s eery-feeling Manhattan HQ, during a recent US trip. After a relaxing sushi lunch, we headed back to the office to record the above chat and props to Max for making time even though it compromised his prepping for a major client conference.

Series:AdTalk Series:MarketingTalk