Nick Southgate: Most Planning Blogs are Useless
Nov 6, 2007 Author: ResearchTalk | Filed under: Innovation5mins | Produced @ AQR Trends ‘07 | More podcasts in this series
STARRING
- Dr. Nick Southgate, Planning Partner, Grey Advertising
- Chloe Fowler, Razor Research
Well, that headline certainly got your attention 
But Nick doesn’t feel it’s an exaggeration, as he explains in this short chat with Chloe.
Series:AdTalk Series:MarketingTalk
Series:Events Series:AQR Series:Trends07
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November 8th, 2007 at 12:22 am
I can’t believe I watched this. Did that woman actually say that planners with blogs just want to have a ‘dick’? And hey Nick have you heard of the long tail, 2.0 or even more pretentious concepts that may suit you like digital democracy? Essentially what you are saying is that only fine and refined opinions should be expressed and people with little to say shouldn’t have a blog. The big point you miss is that in the middle of those imperfect opinions there are perfect seeds for thoughts that could be further developed by others. Perhaps you should not apply your ad thinking to blog thinking. Here is an opinion for you: dont treat blogs as finished ads.