The [Google] Adwords business was about monetizing the contextuality. Now it’s starting to happen and I don’t really like it, people want to monetize your intimacy

13mins | Produced @ ESOMAR Congress ‘07 | More podcasts in this series

 STARRING 

We were about to film the chat when Tariq mentioned his computer, with the presentation he was about to give, had crashed. He only had around an hour to recreate it and we stole about 15mins from that, but he was cool and that’s pretty impressive for a guy who founded and has built the Netvibes web 2.0 personalized home page into one of the world’s most popular blog readers and so has quite a weight of expectations on his shoulders.

This chat is probably more interesting for you web 2.0/research 2.0 folks out there. We touch on

  • The attention economy
  • Behavioural data, privacy, data portability
  • Widgets and Netvibes’ business model
  • Netvibes’ short-term road map
  • The neutral hub to organise your social life
  • Ensuring business models don’t stifle innovation
  • Advice to aspiring entrepreneurs
  • The long/short game (shamelessly nicked from Lindsey)
  • Notable mentions: Facebook, Google, Microsoft, MySpace, OpenID, RSS, Yahoo

Thanks to BrainJuicer for making the video possible.


Series:AdTalk Series:MarketingTalk
Series:Events Series:ESOMAR Series:Congress07