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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Unleashed on Marketing: Creating Brand Meaning

Gary BembridgePart of our occasional Best of the Podosphere (BoP) series

Gary Bembridge is VP of global strategy & marketing at Johnson & Johnson and produces this promising Unleashed on Marketing podcast series in his spare time based on over 25 years in the marketing game.

We rarely listen to podcasts that just involve one person but there’s something about the South African accent (that’s how it sounds to us!) that draws you in (sic Joe Jaffe’s Across the Sound). And in this episode, ostensibly called “What makes you different?”, Gary brings together much of the latest thinking and discussion around creating brand meaning, doing good, having big ideas etc.

Quite long at c. 40mins but it is, IMHO, worth persevering.

 STARRING 


Series:AdTalkTalk Series:MarketingTalk

 
 Standard Podcast [40:49m]: Play Now | Play in Popup | Download

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Category: Branding, Doing good, Innovation, Integrity

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