ESOMAR

 ESOMAR CONGRESS ‘07  In the final of three preCasts ahead of this year’s Berlin-based Congress, conference chair John Kearon creates a stirring debate with three of the keynotes (an Oscar-winning film director with two best-selling authors and philosopher) on creating and delivering excellence.

If you haven’t already, do listen to the earlier podcast with Florian, James and Lou in which they briefly introduce themselves

Listen to other podcasts in this series

 STARRING 

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

Listen to the podcast here

Timeline [20m37s]
00m00s Intro.
01m45s MR and the movie business.
04m19s Clash of models in publishing: instant bestsellers vs. timeless classics.
05m21s Does being unreasonable and setting high standards deliver excellence?
06m57s Distinguishing between talented visionaries and crackpots (Enron, Worldcom etc.).
08m57s Failure as a condition for success and progress.
11m27s The even-odds rule: even geniuses fail.
11m40s The perfect collaborator: someone with one hearing ear and one deaf ear.
13m01s Listening better: where research falls short.
16m44s Co-creation and user-centred innovation.
16m37s Karaoke and user-generated films.

Notable Mentions
“Breach”.
“Evan Almighty”.
“Spiderman”.
“The Godfather”.
Alfred Hitchcock.
Anthony Minghella.
Bernie Ebbers.
Bill Gates.
Charles Babbage.
Co-creation.
Creativity.
Digital downloads.
Ecclesiastes.
Einstein.
Enron.
Entrepreneurism.
Eric Von Hippel.
Fox Searchlight.
Happiness.
Harry Potter.
Hollywood.
Jeffrey Skilling.
Long tail.
Mario Puzo.
Steve Jobs.
The movie business.
Venture capital.
Visualization.
Worldcom.

Music Theatrimus from the PMN

Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

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Series:Events Series:ESOMAR Series:Congress
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