Given the inevitable fragmentation of MR-related groups on FB, Ray’s created a group of groups for researchers (i.e a meta group). He is listing all research-related groups and sees it primarily as a place for…

All market, social, and opinion researchers on FaceBook. One list for all of us to be able to post, query, and communicate. Let’s democratize the industry

Now, not everyone has found the Facebook experience useful. Virtual Surveys staffer Karen Scholfield (who happens to be a colleague of Ray), opines here about how the whole thing has frankly been overblown.

Read on…

But Facebook as a serious tool? I don’t think so. It’s a bit of fun, a way of seeing what people are up to, an easy way for someone like me who’s really bad at keeping in touch with people to actually keep in touch with people. A way of finding people you knew a long time ago but whose phone numbers you subsequently lost (no-one had email at uni or college!). Will it become a serious tool? Who knows, maybe it will – but, will any of us still be using it this time next year? By then, the next big thing might have already come along and Facebook might be far behind us. In which case, we might all be leaving trails of cyber-breadcrumbs in a virtual forest elsewhere – if so, I hope it’s somewhere just as pointless as Facebook, otherwise I probably won’t bother.

Notwithstanding this, useful conversations are starting to happen and if you want to get the attention of the media (PR, marketing and biz development folks, take note), you can do worse than join their groups and participate, every now and then.

You can, of course, find our influencer-rich group ici. Go on, give it a go