ESOMAR

 ESOMAR CONGRESS ‘07  In the second of three preCasts ahead of this year’s Berlin-based Congress event, well known industry figure David (DVL) Smith chats with Orange’s Nick Bonney and CRAM International’s Peter Cooper about the fuss around new research techniques and the skills needed to move the sector forward. All three gents will be speaking at Congress

CAUTION: We apologise for the below par audio quality

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 STARRING 

This is an ESOMAR sponsored podcast and is published according to our yumminess policy

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Timeline [13m29s]
00m00s Intro.
00m40s Research purity vs. the new creativity.
02m54s The challenge of clientside information overload.
03m28s Researcher skills in the new paradigm.
05m19s Orange and the challenge of integrating output from the research, analytics and competitor intelligence teams.
06m30s Orange: technical specialists preferred over multi-skilled generalists.
08m06s Recruitment tip: delve into the background of candidate’s parents.
08m57s The need for (more) commercially aware researchers - particularly in the larger quant. agencies.
10m17s Is traditional research interviewing now redundant in an era of more conversational techniques?
11m23s Orange: the tension between being consumer- and profits-driven.

Notable Mentions
Bayesian theory.
Fuzzy logic.
Ginny Valentine.
Grounded theory.
Psychology of intuition.
Semiotics.
Skills.

Music Theatrimus from the PMN

Thanks to Jo Bowman, freelance media and marketing journalist, for her dulcet tones in the intro and outro.

Series:Events Series:ESOMAR Series:Congress
Series:Commissioned