Panel discussion:

• Johnny Vulkan, Anomaly NYC
• Tom Savigar, The Future Laboratory
• Reuben Steiger, Millions of Us
• Cameron Saunders, Channel 4
• Miguel Fluxa Orti, Camper
• Jon Kamen, @radical.media
• Mark Tutssel, Leo Burnett
• Paul Kemp-Robertson, Contagious magazine (host)

19mins | Recorded @ Wildfire ‘07 | More podcasts in this series

Coverage

• Transparency, authenticity, confidence, trust
• Losing control of the ‘conversation’
• Taking risks, experimentation
• Delivering rewarding stories, ideas, advertising
• Getting teens used to paying for music, new business models
• The age of collaboration
• Old media, new media: it’s just media

Notable mentions
Apple.
BA (British Airways).
Bill Bernbach.
David Ogilvy.
Dell.
Guinness.
Honda.
Leo Burnett.
John West.
Playstation.
U2.
Virgin.

Series:MarketingTalk Series:AdTalk
Series:Events Series:Wildfire07