Three Guys Having a Chat

Jun 9, 2007 Author: ResearchTalk | Filed under: Advertising, Entrepreneurism, Innovation, Sustainability

Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

Notable mentions
Innocent drinks.
P J Smoothies.
Corporate social responsibility (CSR).

Series:MarketingTalk Series:AdTalk
Series:Events Series:ESOMAR

Add to:
| Digg it

One Response to “Three Guys Having a Chat”

Tina Says:
June 25th, 2007 at 10:08 pm
Re risk taking and big companies:

I’ve just left the product dept of a large brand (you mentioned them a few times)and I want to know when companies are going to start firing product and creative people for NOT taking risks. I’m fed up of big companies talking the talk and not walking the walk_ even if that walk has to be over hot coals sometimes.

Pseudo passion is alive and well…….

ABOUT

ResearchTalk, MarketingTalk and AdTalk are all about sharing useful and interesting ideas to help drive innovation, not just in these sectors but throughout business and society.

ResearchTalk believes that successful innovation happens when powerful ideas are shared in an engaging and thought-provoking way. Building on the work available on this site, we help agencies and brands increase the potency of ideas through film, podcasts, publications, workshops and technology. Contact us | Read more.

First visit? Find what you want through text Search (top right) or choose a Category (below) or Person/Brand/ Agency (right). Or simply peruse!.