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IDEAS + CONSUMER UNDERSTANDING + ENGAGEMENT

Jun 9, 2007

Three Guys Having a Chat

Dave Cobban, Planning Director at Wieden + Kennedy, John Kearon, Chief Juicer at BrainJuicer, and Paul Birkett, Global Director at PepsiCo reflect on advertising, brands, sustainability, innovation, passion, and, well, lunch, during a break at the ESOMAR Consumer Insights conference in Milan

16mins | Recorded @ ESOMAR Consumer Insights ‘07 | More podcasts in this series

Notable mentions
Innocent drinks.
P J Smoothies.
Corporate social responsibility (CSR).

Series:MarketingTalk Series:AdTalk
Series:Events Series:ESOMAR

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Category: Advertising, Entrepreneurism, Innovation, Sustainability

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One Response

  1. Tina says:
    June 25, 2007 at 10:08 pm

    Re risk taking and big companies:

    I’ve just left the product dept of a large brand (you mentioned them a few times)and I want to know when companies are going to start firing product and creative people for NOT taking risks. I’m fed up of big companies talking the talk and not walking the walk_ even if that walk has to be over hot coals sometimes.

    Pseudo passion is alive and well…….